Subaru Canada: Respect, 3

Get the sedan that commands respect.

Advertising Agency: DDB Canada, Toronto
Creative Director: Andrew Simon
Art Director: Todd Mackie
Copywriter: Denise Rossetto
Account: Michael Davidson, Geoff Taylor, Jeff Huether, Brian Tod
Media: OMD - Michelle Jairam, Meri Ward, Sonia Soares
Photographer: Frank Hoedl
Photography House: Westside Studio
Production: Rose - Ella Morrison
Studio: Ad Rules - Jane Davies
Published: September 2009

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30 comments

A stranger abroad's picture
A stranger abroad
427 pencils

Deja vu all over again.

Deja vu all over again.

Guest's picture
Guest

Harley Davidson...long time back.

Guest's picture
Guest

direction is good,but the post photoshop manipulation doesn't look so realistic``

dadada's picture
dadada
1719 pencils

done, this one included, 1003518029 times!

Everybody is creative, be yourself.

reactor's picture
reactor
294 pencils

Out of the 3, this has the best visual impact .Couple of minor details could have been improved with respect to art direction. The BUILDING on the left does not help to earn much respect, since the concept revolves around 'commanding respect'. The LIGHTING in photography and the COMPOSITION could have been much better on all 3 ads.

Reactor

Guest's picture
Guest

So done...

alexander_bickov's picture
alexander_bickov
3279 pencils

Beautiful idea. Moinid :)

Disco Munky's picture
Disco Munky
3900 pencils

While I don't doubt that this idea has been done before, I haven't seen it and would like a link if anyone has one (particularly the folk who say that this has been done loads before). I like the idea and the simple visual gives this ad the right tone of voice. This maybe a recycled idea but it's still useable...unlike toilet paper. Once that's done, it's DONE. C'mon people it's friday! crack a smile/beer/whip/one off/please?

Doin' it for the points

Guest's picture
Guest

Not again!

Guest's picture
Guest

Come on DDB, Harley-Davidson did it !!! Is the same.

The agency is Carmichael Lych inc USA

Guest's picture
Guest

DOOOONEEEE!!! <---but that has been said as well... so...

dlue's picture
dlue
342 pencils

post pro looks a little awkward; almost don't care as much as the birds

cheers,
dlue

floydeepurple's picture
floydeepurple
349 pencils

Pigeon (from this ad): Hey i've seen this idea before. My great grandpa modeled for it.

Disco Munky's picture
Disco Munky
3900 pencils

You great grandpa is a pigeon or a car? You're weird.

Doin' it for the points

Guest's picture
Guest

This is a great idea, but it was done for Harley Davidson about 10 years ago.

Guest's picture
Guest

Yep, Harley already did it. Way to go, DDB.

Guest's picture
Guest

Hey, Disco Munky,
When all clients start thinking like you, we are all going to be out of a job.

Disco Munky's picture
Disco Munky
3900 pencils

Hey dick nose..........shut up.

Doin' it for the points

Guest's picture
Guest

noooooooooooooooo!! de nuevooooo!!! ya bastaaaaaaaaaaaaa!

Guest's picture
Guest

can't see any reflections of the pigeon from the car..it doesn't look so realistic to me.

Guest's picture
Guest

Copied! It's minimum the 3rd

Guest's picture
Guest

horror show.

beingofageoldgrace's picture
beingofageoldgrace
331 pencils

dohohooone

Guest's picture
Guest

This is a copy of the Harley Davidson ad .....too bad
Isaac Jacob, India

Guest's picture
Guest

Done by Harley about 10-12 years ago. Was a TV spot that won Grand Prix for Carmichael Lynch at Cannes.

kgeiger's picture
kgeiger
7019 pencils

I'm sorry, but this series is simply atrocious.

JustinCarrasquillo's picture
JustinCarrasquillo
541 pencils

Looks digital. Flat. Good concept. Not so great execution.

thedesignaddict's picture
thedesignaddict
5329 pencils

Totally shameless ripoff. I'm surprised DDB let it fly. (Pardon the pun).

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