One can’t go through childhood without seeing.
"The Lorgnettes" is the first advertising campaign of Styl’Optic, a french optical store. The campaign is displayed on in-shop billboards, press and on the optician’s website. It promotes the new range of prescription glasses for kids. With the tagline "One can’t go through childhood without seeing", the four illustrations depict kids in funny situations in everyday life: the morning, the school, the bath and the evening. They invite parents to care for their children’s sight by reminding them of their childhood memories.
Advertising Agency: Euro RSCG C&O, Suresnes, France
Creative Director: Christophe Coffre
Art Director: Christophe Faureau
Assistant Art Director: Ludovic Trebalag
Copywriter: Jean Desportes
Agency Manager: Benedicte Vignon
Advertiser Manager: Mourad Amokrane
Agency Producer: Jeanne Halfon
Illustration: Christophe Blanc