The Lorgnettes, TV

May 2011
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"The Lorgnettes" is the first advertising campaign of Styl’Optic, a french optical store. The campaign is displayed on in-shop billboards, press and on the optician’s website. It promotes the new range of prescription glasses for kids. With the tagline "One can’t go through childhood without seeing", the four illustrations depict kids in funny situations in everyday life: the morning, the school, the bath and the evening. They invite parents to care for their children’s sight by reminding them of their childhood memories.

One can’t go through childhood without seeing.

Advertising Agency: Euro RSCG C&O, Suresnes, France
Creative Director: Christophe Coffre
Art Director: Christophe Faureau
Assistant Art Director: Ludovic Trebalag
Copywriter: Jean Desportes
Agency Manager: Benedicte Vignon
Advertiser Manager: Mourad Amokrane
Agency Producer: Jeanne Halfon
Illustration: Christophe Blanc

Comments (8)

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Highest Rated

Cassiustwelve's picture
6 Activity Scores

Cute, funny, and fresh. It's all I need when I look to an ad.
However, I imagine that the french line is clearer. Good job.


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