Styl'Optic: The Lorgnettes, TV

One can’t go through childhood without seeing.

"The Lorgnettes" is the first advertising campaign of Styl’Optic, a french optical store. The campaign is displayed on in-shop billboards, press and on the optician’s website. It promotes the new range of prescription glasses for kids. With the tagline "One can’t go through childhood without seeing", the four illustrations depict kids in funny situations in everyday life: the morning, the school, the bath and the evening. They invite parents to care for their children’s sight by reminding them of their childhood memories.

Advertising Agency: Euro RSCG C&O, Suresnes, France
Creative Director: Christophe Coffre
Art Director: Christophe Faureau
Assistant Art Director: Ludovic Trebalag
Copywriter: Jean Desportes
Agency Manager: Benedicte Vignon
Advertiser Manager: Mourad Amokrane
Agency Producer: Jeanne Halfon
Illustration: Christophe Blanc
Published: May 2011

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8 comments

Prof's picture
Prof
1453 pencils

Even in french this is bad. What on earth does that line mean, connected with the situations? It's not clear...at best.

Quite really.

Themadartist1972's picture
Themadartist1972
325 pencils

illustrations are not appealing.

atb2005's picture
atb2005
13567 pencils

Damn, I thought hard about this and Prof is right.

antoniobac's picture
antoniobac
192 pencils

I don´t get it either. Have to agree with prof too.

Hammad S's picture
Hammad S
484 pencils

The art style reminds me of that comic...I can't rmbr the name...Family Circus? I can relate the message with ppl who would read that kind of comic.

createwitty's picture
createwitty
204 pencils

agree wid prof...confusing...

Ben_j's picture
Ben_j
10 pencils

I thought it was clear ...I don't find it difficult to understand. You can't go through childhood if you can't see.

Cassiustwelve's picture
Cassiustwelve
6 pencils

Cute, funny, and fresh. It's all I need when I look to an ad.
However, I imagine that the french line is clearer. Good job.

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