Ads of the World: Creative Advertising Archive & Community A Graphics.com site

Stuffit Deluxe: China

Stuffit Deluxe: China
Your rating: None Average: 4.7 (3 votes)

Things made in China compressed by Stuffit Deluxe.

Agency: Saatchi & Saatchi, New York
Creative Director: Tony Granger, Jan Jacobs, Leo Premutico
Copywriter: Icaro Doria
Art Director: Menno Kluin
Photographer: The Interns

Comments

Lowprophile's picture

love the visual

but dont understand concept. what's the benefit of stuiffit deluxe software...

Saadi's picture 53 pencils

It compresses big files into small ones. The ad is pretty cool.

whitespace's picture 2048 pencils

aye...

it's a shame they have repetition in this one.

Guest's picture

too literal

MADE in the USA's picture 432 pencils

It's actually not a bad visual for getting the point.

I usually will not go negative on an ad because it's been copied, I believe in sales more than awards.
However this concept is a bit tired lately.

<<>><<>>

Guest's picture

made in the usa....who said it's a bad visual?

whitespace's picture 2048 pencils

I seriously think that some of the anonymous posters here have language problems.

tsunamilaw's picture 108 pencils

nice hardworking creative that really drive the benefits of the ad. kudos!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Partners

Be A Commerce Partner