Studio Universal: Psycho

Great cinema's collateral effect n.2

Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Creative Director: Alessandro Canale
Art Director: Fabio Dimalio
Copywriter: Saverio Lotierzo
Photographer: Federico Chiesa
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri

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12 comments

mdb1974's picture
mdb1974
411 pencils

Like it.

raz-ma-tazz's picture
raz-ma-tazz
8 pencils

Pretty cool. Sitting in class and the ad made me smile.

javier bizarro's picture
javier bizarro
263 pencils

nice idea, uggly art

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I think it works, please explain.

HappyHour's picture
HappyHour
2387 pencils

What's ugly about the art?

luispiter's picture
luispiter
2756 pencils

is better.. but i dont like

sintra's picture
sintra
699 pencils

different

CuriousPencil's picture
CuriousPencil
4227 pencils

Very smart, love the gentle clues, the neon, the lot of it, lovely.

morse's picture
morse
15972 pencils

Smart campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MarioLuigi Bros's picture
MarioLuigi Bros
203 pencils

Mah, non mi piace. Studio Universal merita di più.

CommandZ's picture
CommandZ
2474 pencils

This one and JAWS are the best, Taxi Driver doesn't make sense. BTW, is it me or does the guy in the sink look like Dudley Moore?

CuriousPencil's picture
CuriousPencil
4227 pencils

Ha! Absolutely; in 'Arthur', with a tophat in the bath. http://www.youtube.com/watch?v=iTXWUsm0L3U

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