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Weird Irish Accent

Agency: 
Published/Aired: 
July 2013
Description: 
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Matthew Brink, Adam Livesey
Creative Directors: Vincent Osmond, Jade Manning
Copywriter: James Andrews
Art Director: Byron Fraser
Photographer: Des Ellis
Typographers: Byron Fraser, Jade Manning
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Other Advertising Agencys: Pierre Du Plessis, Brett Steele, Craig Walker

Comments (11)

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Highest Rated

certaintly's picture
certaintly
Activity Score 3994

nope

certaintly's picture
certaintly
Activity Score 3994

really really really confusing

Janayjoi's picture
Janayjoi
Activity Score 84

Really? How so? Initially it's hard to read but you eventually get it and when you finally do, it's great because it proves exactly what the copy says: Booking the ticket is the easy part; understanding the accent? Not so much. They prove this by making the accent hard to understand when we read it. But here's a tip: read the words fast.

certaintly's picture
certaintly
Activity Score 3994

how so?
because first you have flip the text in your head, then you have to decipher the "accent" , then you have to get the joke.
WAY too much work for an ad.
either find a way to simplify the idea or think of another idea.

Janayjoi's picture
Janayjoi
Activity Score 84

But isn't that the entire point of the ad, though? If it were easy, then it wouldn't support the tag: 'Booking the flight( or whatever they said) is the easy part." There are so many ads that are simple and people flip over them like acrobats. Then, they say that the ads are boring, trite, etc. This ad does force you to stop and pay attention. Gets your brain going, which, to my opinion is a good thing.

Janayjoi's picture
Janayjoi
Activity Score 84

How do you delete repetitive comments? This is ridiculous!

certaintly's picture
certaintly
Activity Score 3994

lol. you can't.
thing is, ads need to be concise, cus the viewer won't spend time trying to decipher something they don't care about. at least, that's the general thought behind advertising: capture the viewer quick before he moves on.

i dont know about the rest of the people here, but i tried deciphering the accent and couldnt. i got the idea only from the response of the other subjects.
for me, there are too many ideas going on here.
print ads need to be much more concise.

either use the weird accent to say something, or the backwards text, or the dialogues. but all of it together gets confusing and cryptic.

Janayjoi's picture
Janayjoi
Activity Score 84

I'm pretty sure the backward text was really for perspective but I get what you're saying. Are you on twitter/ tumblr?

certaintly's picture
certaintly
Activity Score 3994

nope

Janayjoi's picture
Janayjoi
Activity Score 84

.

Janayjoi's picture
Janayjoi
Activity Score 84

.

kleenex's picture
kleenex
Activity Score 44133

Font work is good.

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