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Condomonomics

Agency: 
Published/Aired: 
July 2013
Description: 

Print advertisment created by TBWA, South Africa for Student Flights, within the category: Transport.

Fly to Italy for only 142 packs of condoms.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Adam Livesey
Copywriters: Vincent Osmond, Matthew Brink
Art Directors: Jade Manning, Adam Livesey
Photographer: Clive Stewart
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Production Manager: Craig Walker
Production Company: I/J Models

Comments (13)

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Highest Rated

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Interestingly done.. works

Love creating ads..

Lazarus's picture
Lazarus
Activity Score 1536

Haha. Well done.

certaintly's picture
certaintly
Activity Score 3994

i dont get it.
why condoms? just because the target uses condoms?
...dont all targets use condoms?

monoliz's picture
monoliz
Activity Score 1304

i think students use them more than any other target, that's the reason for condoms. but still why fly to Italy will cost me some sexual pleasure?
unnecessary trade-off, it's better to tell me your benefit.

Troll's picture
Troll
Activity Score 674

Awesome stuff.

Elson Miguel's picture
Elson Miguel
Activity Score 110

Quite nice. Prefer the burger one.

alausa's picture
alausa
Activity Score 1420

Hell of a way to put things in perspective. Works.

pierrelastname's picture
pierrelastname
Activity Score 2869

nothing special.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Interestingly done.. works

Love creating ads..

VinnyLakselv's picture
VinnyLakselv
Activity Score 110

I think condons wasn´t a goog choice for this ad. Perhaps another one sounds better... What young people do?

kleenex's picture
kleenex
Activity Score 46010

Interesting concept, BUTT I say all the ads do not work for me.

Diegonz's picture
Diegonz
Activity Score 44

The brand is very sure about students prefer traveling than fucking. I'm not sure at all.

Mytwocents's picture
Mytwocents
Activity Score 285

Love the art direction. Funny to assume that all students travel only to get laid and drunk. Works for award shows. Feels a bit like ad school advertising though.

jackblack's picture
jackblack
Activity Score 2355

Makes me want to go back to school.

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