Student Flights: Condomonomics

Fly to Italy for only 142 packs of condoms.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Adam Livesey
Copywriters: Vincent Osmond, Matthew Brink
Art Directors: Jade Manning, Adam Livesey
Photographer: Clive Stewart
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Production Manager: Craig Walker
Production Company: I/J Models

Published: 
July 2013

13 comments

Lazarus's picture
Lazarus
1536 pencils

Haha. Well done.

certaintly's picture
certaintly
3994 pencils

i dont get it.
why condoms? just because the target uses condoms?
...dont all targets use condoms?

monoliz's picture
monoliz
1304 pencils

i think students use them more than any other target, that's the reason for condoms. but still why fly to Italy will cost me some sexual pleasure?
unnecessary trade-off, it's better to tell me your benefit.

Troll's picture
Troll
660 pencils

Awesome stuff.

Elson Miguel's picture
Elson Miguel
110 pencils

Quite nice. Prefer the burger one.

alausa's picture
alausa
1420 pencils

Hell of a way to put things in perspective. Works.

pierrelastname's picture
pierrelastname
2869 pencils

nothing special.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Interestingly done.. works

Love creating ads..

VinnyLakselv's picture
VinnyLakselv
110 pencils

I think condons wasn´t a goog choice for this ad. Perhaps another one sounds better... What young people do?

kleenex's picture
kleenex
40310 pencils

Interesting concept, BUTT I say all the ads do not work for me.

Diegonz's picture
Diegonz
44 pencils

The brand is very sure about students prefer traveling than fucking. I'm not sure at all.

Mytwocents's picture
Mytwocents
285 pencils

Love the art direction. Funny to assume that all students travel only to get laid and drunk. Works for award shows. Feels a bit like ad school advertising though.

jackblack's picture
jackblack
2342 pencils

Makes me want to go back to school.

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