Student Flights: Burgeronomics

Fly to America for only 242 cheeseburgers.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Adam Livesey
Copywriters: Vincent Osmond, Matthew Brink
Art Directors: Jade Manning, Adam Livesey
Photographer: Clive Stewart
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Production Manager: Craig Walker
Production Company: I/J Models

July 2013


mcmulkinn's picture
82 pencils

I understand the concept. However, as a recently graduated student it doesn't resonate with me at all.

Gernot Hörwertner's picture
Gernot Hörwertner
126 pencils

242 cheeseburgers don't sound that cheap to me.

Diegonz's picture
44 pencils

Exactly, 242 burgers sounds quite a lot. And, the ad means students aren't gonna it burgers in quite a long time if they decide to travel?

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