String Beauty: Optimize the sun, 2

Advertising Agency: JWT Paris, France
Creative Directors: Ghislain de Villoutreys, Olivier Courtemanche
Art Director: EL Zoghlami Ahmed
Copywriter: Neil Ward-Baskin
Photographer: Marc Da Cunha Lopes
3D Designer: Waldo Lee
Art Buyer: Emmanuelle Collin
General Director: Olivier Sebag
New Business Director: Anne Doizy
Strategic Planner: Marc Reynolds
Published: March 2009

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26 comments

NastyJester's picture
NastyJester
744 pencils

It looks impressive, it's just... I don't get it.

gmint7's picture
gmint7
2685 pencils

:::J:::
lol

:::J:::

Wordnerd's picture
Wordnerd
6662 pencils

same here. wrong line?

Notorious's picture
Notorious
631 pencils

i love it, i understand it, but still i think it needs some art-directing work although it's AWSOME photoshop work :D)

outsmart me, if you can

Wordnerd's picture
Wordnerd
6662 pencils

if you get it, why don't you tell us?

Notorious's picture
Notorious
631 pencils

They're saying this cream once its over your body, your skin will be blinds protecting you - i feel sorry for you, with all those points, you still couldn't get it.

outsmart me, if you can

Wordnerd's picture
Wordnerd
6662 pencils

i get what they are trieing to say by the product alone. i don't get it, means i don't get the deeper message that seems to be there. blinds protecting my skin don't give me tan. but they are actually well tanned. the line is 'optimizing the sun'. this doesn't fit together at all. or do you think this is a clear message?

Notorious's picture
Notorious
631 pencils

I think the message is clear and the visual is so perfect but maybe you're right. the copywriter should have got straight to the point (by point i mean the visual).

outsmart me, if you can

Notorious's picture
Notorious
631 pencils

I believe even the art-directing work is great, I guess I was just being stupid. Thank you. Nice work ohmed

outsmart me, if you can

Notorious's picture
Notorious
631 pencils

I believe even the art-directing work is great, I guess I was just being stupid. Thank you. Nice work ohmed

outsmart me, if you can

Notorious's picture
Notorious
631 pencils

..

outsmart me, if you can

Guest's picture
Guest

it´s a curtain, one of those wich let only some of the sun´s light go through. It won`t work for everybody

Guest's picture
Guest

oh god this is stupid

Notorious's picture
Notorious
631 pencils

They're saying this cream once its over your body, your skin will be blinds protecting you

outsmart me, if you can

capywriter's picture
capywriter
5511 pencils

Yeah, but it's the blinds that are tanned. So the skin and the blinds are 1? Shouldn't the blinds be an extra layer protecting the skin, not actually being the skin...?

Notorious's picture
Notorious
631 pencils

First, I love your name, now going to your comment, yes you are right, but still dear, the ad is saying the cream has this "magical" effect that will turn your skin into some guardian that protects your body from UV rays.

outsmart me, if you can

theanc's picture
theanc
2778 pencils

This is pretty good work.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

The Brazil`s Flag colors are present in the add. This link is not necessary.

Guest's picture
Guest

Interesting concept, direct and to the point.

TRICKY's picture
TRICKY
3930 pencils

i believe its lost in translation i hope the french copy is better

The man who stops advertising to save money is like the man who stops the clock to save time

Notorious's picture
Notorious
631 pencils

right on tricky

outsmart me, if you can

maashookshee's picture
maashookshee
414 pencils

its good idea different and look great .. respect .

Guest's picture
Guest

Visualy like it clear meassege. The line could be better, why optimize the sun when you are talking about sun protection. I think things it come from paris there was a bad translation.

I think it work without the line.

Guest's picture
Guest

i'm loving it nice work ahmed! miss lo.

PERP's picture
PERP
433 pencils

ok, now, that's just sad.

.: look for the green giant on the label :.

alausa's picture
alausa
1414 pencils

Great visual.

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