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Optimize the sun

Agency: 
Published/Aired: 
March 2009
Description: 
Advertising Agency: JWT Paris, France
Creative Directors: Ghislain de Villoutreys, Olivier Courtemanche
Art Director: EL Zoghlami Ahmed
Copywriter: Neil Ward-Baskin
Photographer: Marc Da Cunha Lopes
3D Designers: Waldo Lee, Thomas Veyrat
Art Buyer: Emmanuelle Collin
General Director: Olivier Sebag
New Business Director: Anne Doizy
Strategic Planner: Marc Reynolds

Comments (23)

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Highest Rated

themolehole's picture
themolehole
Activity Score 30

Thanks for your title. It makes sense now.

JamaisVu's picture
JamaisVu
Activity Score 408

a bi NO.

john ler's picture
john ler
Activity Score 667

what do you have againt bisexuals ?

Guest's picture
Guest

I meant to say: A big NO :)

samwanzer28's picture
samwanzer28
Activity Score 313

Is it a solar panel or venetian blinds?

Guest's picture
Guest

Great work

Guest's picture
Guest

This is actually really clever...IF......it was ambient!!!!

TRICKY's picture
TRICKY
Activity Score 3954

i like it i wished the art direction was richer

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Wow, very smart idea... I like it alot.

Guest's picture
Guest

fantastic!!!!

Guest's picture
Guest

lousy, bad, stupid.

Guest's picture
Guest

that is truely a quality comment! ;)

Guest's picture
Guest

that is truely a quality comment! ;)

Guest's picture
Guest

just like your comment !

Guest's picture
Guest

very good

if you understand it , you'l like it

Guest's picture
Guest

needs to much time to get to the point. don't like the idea neither.

Temple's picture
Temple
Activity Score 11337

Ok, it gets your understanding if you change the title to "Optimum protection from the sun" , which goes to show the 3rd-class citizenship which copywriters in AOTW submitted works unfortunately have.

themolehole's picture
themolehole
Activity Score 30

Thanks for your title. It makes sense now.

lennijyn's picture
lennijyn
Activity Score 18

Definitely not a fan. I think I would like it better if it was easier to understand, though.

Guest's picture
Guest

muy buena ejecucion, idea buena pero muy bien sacado el provecho en arte.

Guest's picture
Guest

Buena dirección de arte, mala idea!!!

Guest's picture
Guest

perfect!

Guest's picture
Guest

mummy mummy hon

capywriter's picture
capywriter
Activity Score 5509

shouldn't the blinds be an extra layer protecting the skin, not actually being the skin...?

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