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16 comments

scarfinati's picture
scarfinati
830 pencils

nice -- theres a clear benefit here expressed in an interesting way

ivan's picture
ivan

Client must have been happy with the size of this product shoot.

Ivan Raszl, admin of AotW

scarfinati's picture
scarfinati
830 pencils

Mm. Looks actual size when you click on the link

indrek's picture
indrek
163 pencils

Do not get the idea. I know it is about the sore throat, but... I dont get it. Explain?

indrek's picture
indrek
163 pencils

Do not get the idea. I know it is about the sore throat, but... I dont get it. Explain?

jsptrck404's picture
jsptrck404
437 pencils

can you yell with a sore throat? (ta-daa)

| think small |

indrek's picture
indrek
163 pencils

At first I thought he was coughing. Wy did he eat em so much? And why is he on the top of the left corner?

Guest's picture
Guest

I believe he's in the top left because people read from top left to bottom right in Europe.

scarfinati's picture
scarfinati
830 pencils

why did he eat so much?
Becuase drill sargeants yell a lot = lots of drops.

And why is he on the top of the left corner?
cmon dude, we read left to right. As you scan across the page and follow the path of used drops you get the message.

its a story. yelling drill sargeant + used drops + scared private = product benefit

indrek's picture
indrek
163 pencils

So he started to eat em from the lower right corner. Still, it looks like coughing. In the other pictures it looks like coughing as well.

Guest's picture
Guest

Do you even know what Strepsils are?

Strepsils are lozenges that contain mild antiseptics, which can kill bacteria associated with mouth and throat infections.

Why would a drill sergeant, someone who yells, need something that's meant for killing bacteria in the throat when one has a cold?

FAIL.

Reality Check's picture
Reality Check
1799 pencils

A clever idea, but it's not quite pulled off because of its ambiguous characters (save for these two) and willy-nilly lozenge path.

Guest's picture
Guest

Nice work. Looks even better full size.

Dev Kumar's picture
Dev Kumar
834 pencils

Good...but only for agency folks. I don't think the end-user of Strepsils matter one bit, does he? After all, he would go for Strepsils anyway, given it's heritage. So why not give him a headache and then roll out a new pain reliever? Honestly, you won't dare communicate like that if you're aiming to get into a new market, would you?

Bob08's picture
Bob08
749 pencils

Not simple, not direct.

patUDAY's picture
patUDAY
436 pencils

Like it too.

UDAYpatwardhan@+91 22 98206 54722

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