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Highest Rated

Audi oxygen sensor's picture
Audi oxygen sensor

it is because of silver color plus noontime ray of sun...

it causes much light.

Chocolat's picture
Chocolat
Activity Score 288

hmmm...nice art, pale concept

Tron's picture
Tron
Activity Score 174

Lovely art indeed.

Can anyone tell me what technique is used to achieve that awesome monotone on the buildings and background?

Minimum's picture
Minimum
Activity Score 1490

Adobe (R)(TM)(C)Photoshop(R)(TM)(C)
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

otto54's picture
otto54
Activity Score 381

CGI and a good photographer

Tron's picture
Tron
Activity Score 174

CG!? u really think so?

if so, how strange

otto54's picture
otto54
Activity Score 381

No, I don't think so... I made it, so... believe it.

Tron's picture
Tron
Activity Score 174

nice one otto. thanks for the info...do you work at winkler?

otto54's picture
otto54
Activity Score 381

Yes, very good couple of photographers and postproduction, but the CGI was made by Rumblefish.

bigbadfatmadafaka's picture
bigbadfatmadafaka
Activity Score 486

This confirms what most ppl think about italian advertisement.
Nice composition, looks pretty, the retouching is mostly fine. The idea is really really really really really bad.Looks like a bad and old tampon idea.
Have pitty with us check the copy it horrible its the worst thing of the ad besides the idea.

Common DDB start summing up points in cannes or you will get your ask kicked by TBWA again.

And of course this is Not a BigBadFatMadafaka idea.

JT2's picture
JT2
Activity Score 56

On this picture the car looks pale too...

TheVinchiFish's picture
TheVinchiFish
Activity Score 86

Same as i see. this is the crucial point to make idea and execution collapse!

truecopy's picture
truecopy
Activity Score 399

Everything is so damn fashionable in Italy...even Domestos ads look like Dolce&Gabbana are rubbing the toilet..

"Sex sells. Truth even better." - A friend

liar's picture
liar
Activity Score 384

The pale looks really nice...nicer than the car.

Ndukwe Onuoha's picture
Ndukwe Onuoha
Activity Score 149

is it just me, or does this BBFM guy have nothing good ever to say? Here's a thought: put up your work for our critique, ok? Else, just shut up.

Big ideas are often small

shaft_drive's picture
shaft_drive
Activity Score 273

he's got comments on every ad out here. you think he has time to, like, do good ads?

Rog's picture
Rog
Activity Score 6082

$10 says he's really a Junior suit! ;)

>>>> That's not an ad. THIS is an ad.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I like it, it's nice.

I think it does a good job with a simple concept.

8/10

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It's only an ad.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I like it, it's nice.

I think it does a good job with a simple concept.

8/10

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It's only an ad.

Mack Daddy's picture
Mack Daddy
Activity Score 18

This ad goes against everything Audi is supposed to be about, and it's not particularly clever either. Dissappointing from a brand that traditionally does great advertising.

.nl's picture
.nl
Activity Score 207

Maybe this will do the trick in Italy. It's the same with most Asian stuff... looks amateurish and dull in my opinion, but i think it works over there. Respect.

B128's picture
B128
Activity Score 392

I don't think this ad suites the car.
If it was a cute looking, smaller car maybe. But this big, tough, masculine kinda car doesn't look so good when you see it like this..... But that's just my opinion.

postman's picture
postman
Activity Score 951

Why silver??? Every single car out there seems to be silver (at least here in Germany). Plus, it totally ruins the idea, as said before.

mowitsch's picture
mowitsch
Activity Score 84

ha ha ha! italy strikes again!

otto54's picture
otto54
Activity Score 381

here we are, another stupid comment...

mowitsch's picture
mowitsch
Activity Score 84

let me guess, you're not italian, aren't you???

mowitsch's picture
mowitsch
Activity Score 84

let me guess again , you're not the art-director, aren't you???

otto54's picture
otto54
Activity Score 381

right my man, I'm proudly Italian and I'm the art too... any other interesting questions?

mrtalented's picture
mrtalented
Activity Score 2171

but the car itself is also pale.

antisanti's picture
antisanti
Activity Score 34

I agree with mrtalented. Lovely art direction, but the car is pale too.

AriesDW's picture
AriesDW
Activity Score 172

Sadly I have to say the lighting is not too good, the perspective on the car in relation to the rest of the image seems off, and the coloring and contrast of the Q7 seems blown out compared to rest of the image.

muji's picture
muji
Activity Score 66

I'm agree, it's so fake image.

Londonpride's picture
Londonpride
Activity Score 171

shallow idea.
gay art direction.

The italian patient's picture
The italian patient
Activity Score 22

"Fa sbiancare tutto il resto" e gli diamo a tutto una bella pennellata di bianco....

cazzo che idea... ma va, va...

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Advertising remain, pasta pass...

jet's picture
jet
Activity Score 16

Don't be too patient, change work before it's too late.

Audi oxygen sensor's picture
Audi oxygen sensor

it is because of silver color plus noontime ray of sun...

it causes much light.

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