Better is deceptively launching a new cable TV channel in NYC. To break through, we devised an anti-campaign with the ultimate anti-spokesman (the devil). All creative efforts focus on the devil trying to stop people from tuning in. The pay off is the website, where you can interact with the devil, buy some of his merch and sign his petition to stop this new network. His page has him “friends” with everyone from porn stars to Barack Obama and everyone in between.

Advertising Agency: Cesario Migliozzi, Los Angeles, USA
Creative Directors / Art Directors / Copywriters / Illustrators: Enzo Cesario, Michael Migliozzi
Production: Flic Media
Visual Effects/ Colorist/ Pos-Production: Robb Hart/ an ideal world
Released: December 2008


Guest's picture

i like the copy...

Guest's picture

Overall, excellent campaign that got a ton of press. If this agency keeps it up, could be the next hot shop.

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