The more the pain, the less the life.

Pain takes bigger part of life away from those 420,000 Ukrainians (including children) who need palliative care to relieve pain, associated with terminal illnesses. Registration of oral morphine would significantly improve their lives.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Dima Tsapko, Anze Jereb
Art Directors: Dima Tsapko, Roman Davydyuk
Designer: Roman Davydyuk
Copywriter: Nadya Skrynnyk
Published: March 2013