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Comments (12)

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Highest Rated

nirmalranganathan's picture
nirmalranganathan
Activity Score 142

Hey buddies, we should remember this: The worst creativity is much better than the best criticism...

Gotta be sensitive before we comment on something... This, I think, is a fantastic thought... Kudos to the art director...

jobo's picture
jobo
Activity Score 99

it feels like I've seen this before.

nice gaijin's picture
nice gaijin
Activity Score 815

funny, it feels like I've seen your comment before. On EVERY ad in EVERY campaign you've replied to here. Stop spamming your inane comments already.

everartz's picture
everartz
Activity Score 7609

it feels like i dont like it at all
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Everartz

| Everartz |

carlll's picture
carlll
Activity Score 28

what?

smilepig's picture
smilepig
Activity Score 254

it just the pic of dead tree what about the nilgiris??

swat's picture
swat
Activity Score 355

it is the pic of a dead tree. It is also the aerial view of a drought scene.
Dead tree, parched land...see the connection?

brainzed's picture
brainzed
Activity Score 652

Is it the aerial view of a drought scene?????

Stigset's picture
Stigset
Activity Score 1454

this doesn't resemble crackled earth enough, the other one works better (the desert one)

nirmalranganathan's picture
nirmalranganathan
Activity Score 142

Hey buddies, we should remember this: The worst creativity is much better than the best criticism...

Gotta be sensitive before we comment on something... This, I think, is a fantastic thought... Kudos to the art director...

sold's picture
sold
Activity Score 3305

i disagree 100%

ricklongo's picture
ricklongo
Activity Score 1244

Way, way, way too forced. No chance in hell the average consumer would get this.

SeanMartin's picture
SeanMartin

This is a shining example of why most print ads in this place simply dont work: they operate under the mistaken impression that the casual reader is going to pour over an ad to figure out (1) where the copy is and (2) why the reader should care about looking for it in the first place.

To say there's a connection between a sawed down tree and parched land is a *real* stretch, sorry. There's no suggestion here of "parched land", just that someone has cut down a tree and oooo look at the pretty rings... something *every* tree has, dead or alive. The fact that this one has so many completely undercuts the message, because a lot of rings suggests a long tree life. This would have worked better had the message been something about stopping de-forestation, but any suggestion to water shortage... sorry, it aint there.

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