4 Elements

Agency Network: 
October 2010

Print advertisment created by Joe Fish, Lebanon for Stolichnaya, within the category: Alcoholic Drinks.

Earth, air, fire, water. Stolichnaya limited edition by Yuri Gorbachev

Advertising Agency: Joe Fish, Beirut, Lebanon
Creative Director: Rami Traboulsi
Art Director: Patricia Yammine

Comments (12)

Log in or register to post comments
www10's picture
Activity Score 18


Guest's picture

Amazing Art direction!! beautiful layout !!! so fresh...

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Too busy in my opinion. There can be a lot of elements in a visual but there has to be some kind of balance, some direction of which your eye should follow. This ad is lacking that.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Nearly very good. The sum of its parts < than the whole.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

their is no "V" in wodka...

whatthefudge's picture
Activity Score 1266

Never heard of Absolut Vodka?

Billoughsby's picture
Activity Score 5144

I liked this better after I saw the TV it supports, which was nicely done.

That's it.

Guest's picture

no concept. art direction could be better.

Guest's picture

no concept, horrible art direction.

Joe Fish's picture
Joe Fish
Activity Score 4

Of course there is a concept. I suggest you google Yuri Gorbachev first and his latest 4 elements painting that was commissioned specifically for this special edition bottle.
Earth and water feed the grain, which gains strength from the clean air, while fire represents the passionate spirit of Stolichnaya.

As for the art direction, i would love to see some of your work.

Joe Fish's picture
Joe Fish
Activity Score 4

Google the artist Yuri Gorbachev

Guest's picture