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Pyramids

Agency: 
Published/Aired: 
April 2012
Description: 

The image is made up of 7,498 cigarettes. That's about a year's supply. You can get a round-the-world ticket for the same price.
What are you giving up?

Advertising Agency: iris, Amsterdam, Netherlands
Creative Director / Copywriter: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte

Comments (7)

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Highest Rated

somecopywriter's picture
somecopywriter
Activity Score 1113

Nice insight. Dutch people hate wasting money, hits the target market where it matters.

arthor's picture
arthor
Activity Score 515

nice execution

ramesh_1ab's picture
ramesh_1ab
Activity Score 102

Good Work.

riyelam's picture
riyelam
Activity Score 366

Now that's impossible....

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

this is the best realization of this campaign. Good

chuckieT's picture
chuckieT
Activity Score 680

That line is a bit long ... but the message is very persuasive to me. Very few ads take the time to formulate a persuasive argument these days.

zen_cah's picture
zen_cah
Activity Score 72

eye-catching visual and strong message. work for me.

somecopywriter's picture
somecopywriter
Activity Score 1113

Nice insight. Dutch people hate wasting money, hits the target market where it matters.

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