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Pyramids

Agency: 
Published/Aired: 
April 2012
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Description: 

The image is made up of 7,498 cigarettes. That's about a year's supply. You can get a round-the-world ticket for the same price.
What are you giving up?

Advertising Agency: iris, Amsterdam, Netherlands
Creative Director / Copywriter: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte

Comments (7)

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Highest Rated

somecopywriter's picture
somecopywriter
1113 Activity Scores

Nice insight. Dutch people hate wasting money, hits the target market where it matters.

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