Stivoro: Pyramids
The image is made up of 7,498 cigarettes. That's about a year's supply. You can get a round-the-world ticket for the same price.
What are you giving up?
Advertising Agency: iris, Amsterdam, Netherlands
Creative Director / Copywriter: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte


7 comments
nice execution
Good Work.
Now that's impossible....
this is the best realization of this campaign. Good
http://www.mandarinoadv.com
That line is a bit long ... but the message is very persuasive to me. Very few ads take the time to formulate a persuasive argument these days.
eye-catching visual and strong message. work for me.
Nice insight. Dutch people hate wasting money, hits the target market where it matters.