Stivoro: Pyramids

The image is made up of 7,498 cigarettes. That's about a year's supply. You can get a round-the-world ticket for the same price.
What are you giving up?

Advertising Agency: iris, Amsterdam, Netherlands
Creative Director / Copywriter: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte

7 comments

arthor's picture
arthor
515 pencils

nice execution

ramesh_1ab's picture
ramesh_1ab
102 pencils

Good Work.

riyelam's picture
riyelam
370 pencils

Now that's impossible....

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

this is the best realization of this campaign. Good

chuckieT's picture
chuckieT
680 pencils

That line is a bit long ... but the message is very persuasive to me. Very few ads take the time to formulate a persuasive argument these days.

zen_cah's picture
zen_cah
72 pencils

eye-catching visual and strong message. work for me.

somecopywriter's picture
somecopywriter
1106 pencils

Nice insight. Dutch people hate wasting money, hits the target market where it matters.

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