Stivoro: Pyramids
Average: 7 (19 votes)

The image is made up of 7,498 cigarettes. That's about a year's supply. You can get a round-the-world ticket for the same price.
What are you giving up?

Advertising Agency: iris, Amsterdam, Netherlands
Creative Director / Copywriter: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte

7 comments

arthor's picture
521 pencils
arthor

nice execution

ramesh_1ab's picture
102 pencils
ramesh_1ab

Good Work.

riyelam's picture
372 pencils
riyelam

Now that's impossible....

MicheleVirgilio's picture
2631 pencils
MicheleVirgilio

this is the best realization of this campaign. Good

chuckieT's picture
706 pencils
chuckieT

That line is a bit long ... but the message is very persuasive to me. Very few ads take the time to formulate a persuasive argument these days.

zen_cah's picture
72 pencils
zen_cah

eye-catching visual and strong message. work for me.

somecopywriter's picture
1037 pencils
somecopywriter

Nice insight. Dutch people hate wasting money, hits the target market where it matters.