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Open Road

Agency: 
Published/Aired: 
April 2012
Description: 

This is made up of 7,263 cigarettes.That's about a year's supply. With the same cash, you could get yourself some wheels.
What are you giving up?

Advertising Agency: iris, Amsterdam, Netherlands
Creative Director / Copywriter: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte

Comments (12)

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Highest Rated

fourwd87's picture
fourwd87
Activity Score 148

it still works! i think.

life is either, a daring adventure or nothing

Glut's picture
Glut
Activity Score 3937

Nice series. Very clever with a different approach on a very worked subject.
I really found the concept very interesting.

Ramat Ajala's picture
Ramat Ajala
Activity Score 788
GonzoGoesToBitgurg's picture
GonzoGoesToBitgurg
Activity Score 114

I don't like this one in particular, if we are dealing with a "Life risk" problem, the solution cannot be a motorcycle... The rest are Ok, though

It looks dead. It smells dead. Yet it's moving around... That's interesting.

bate_palmas's picture
bate_palmas
Activity Score 1479

I like it. It's probably been done before, but it's good.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Concpet and message are very good. Maybe the art work could be better.

kleenex's picture
kleenex
Activity Score 43351

With the Copy this is a great idea.

ceronauta's picture
ceronauta
Activity Score 121

Good

Las ideas

somecopywriter's picture
somecopywriter
Activity Score 1113

Nice insight. Dutch people hate wasting money, hits the target market where it matters.

dsklan's picture
dsklan
Activity Score 1926

if u need to explain the picture in the subline, the ad dont work...

Chopper's picture
Chopper
Activity Score 1015

Let's go chopper.

jackblack's picture
jackblack
Activity Score 2350

Would have been better outdoor.

fourwd87's picture
fourwd87
Activity Score 148

it still works! i think.

life is either, a daring adventure or nothing

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