Stivoro: Open Road

This is made up of 7,263 cigarettes.That's about a year's supply. With the same cash, you could get yourself some wheels.
What are you giving up?

Advertising Agency: iris, Amsterdam, Netherlands
Creative Director / Copywriter: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte

12 comments

Glut's picture
Glut
3947 pencils

Nice series. Very clever with a different approach on a very worked subject.
I really found the concept very interesting.

Ramat Ajala's picture
Ramat Ajala
616 pencils
GonzoGoesToBitgurg's picture
GonzoGoesToBitgurg
114 pencils

I don't like this one in particular, if we are dealing with a "Life risk" problem, the solution cannot be a motorcycle... The rest are Ok, though

It looks dead. It smells dead. Yet it's moving around... That's interesting.

bate_palmas's picture
bate_palmas
1479 pencils

I like it. It's probably been done before, but it's good.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Concpet and message are very good. Maybe the art work could be better.

kleenex's picture
kleenex
27724 pencils

With the Copy this is a great idea.

ceronauta's picture
ceronauta
121 pencils

Good

Las ideas

somecopywriter's picture
somecopywriter
1100 pencils

Nice insight. Dutch people hate wasting money, hits the target market where it matters.

dsklan's picture
dsklan
1927 pencils

if u need to explain the picture in the subline, the ad dont work...

Chopper's picture
Chopper
1015 pencils

Let's go chopper.

jackblack's picture
jackblack
2261 pencils

Would have been better outdoor.

fourwd87's picture
fourwd87
148 pencils

it still works! i think.

life is either, a daring adventure or nothing

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