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Mr Choo

Agency: 
Published/Aired: 
April 2012
Description: 

This image is made up of 6,989 cigarettes. That's about a year's supply. You could get to know Mr Choo very well for the same money.
What are you giving up?

Advertising Agency: iris, Amsterdam, Netherlands
Creative Director / Copywriter: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte

Comments (3)

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Highest Rated

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Neither the idea nor the execution is novel. However, as a pair it works great.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

good idea not so the realization for me

chuckieT's picture
chuckieT
Activity Score 680

This one is too vague compared to the 'round the world one. I liked when they told me exactly what I can buy.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Neither the idea nor the execution is novel. However, as a pair it works great.

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