Advertisement

Telephone

Agency: 
Published/Aired: 
November 2010
Description: 

Print advertisment created by Ogilvy, South Africa for Stimorol, within the category: Confectionery, Snacks.

Longer flavour.
Longer chew.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director / Copywriter: Peri van Papendorp
Creative Director / Art Director: Jamie Mietz
Art Director: Matthew Pullen
Copywriter: Craig Ross
Photographers: Guy Neveling, Barry White

Comments (14)

Log in or register to post comments

Highest Rated

JCSaiKrishna's picture
JCSaiKrishna
Activity Score 725

Seems the director tried to act too smart, too much creative that no one except the director would get it!

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Guest's picture
Guest

Why in Ukraine is impossible to find and buy Stimorol?

Anonymous Author's picture
Anonymous Author
Activity Score 1541

I'm all for this product if this is the result of using it.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

mireia's picture
mireia
Activity Score 356

i didnt get it. someone explain please?

Guest's picture
Guest

My assumption is that normally the bottom of this phone would feature a large amount of gum that has lost it's flavor and thus people don't want to chew, but because this retains flavor people don't just stick it to the bottom of stuff.

Guest's picture
Guest

Because you chew longer, you don't need to stick it to the bottom of a telephone or desk etc.. not the strongest piece of communication I've seen...

LeroyChristian's picture
LeroyChristian
Activity Score 392

If Ogilvy is still alive, he will be very angry

Guest's picture
Guest

please someone explain in clear words the concept of the campaign.

Guest's picture
Guest

mireia,
there's no gums sticked to the chair, desk or phone (as usually happens) because these gums is still chewing...

Guest12345's picture
Guest12345
Activity Score 8

mireia, there's no gum sticked to the chair, desk, phone, etc (as usuaully happens) because these gums is still chewing...

ichan's picture
ichan
Activity Score 80

@ Guest12345, thanks for explaining, i didnt get it too at first.

vasskliss's picture
vasskliss
Activity Score 36

Nice.

Guest's picture
Guest

what a stupid advert.did stimorol loved it???

Guest's picture
Guest

eh. uninspiring. just seems like a forced "look at me and how clever I am" without understanding people.

JCSaiKrishna's picture
JCSaiKrishna
Activity Score 725

Seems the director tried to act too smart, too much creative that no one except the director would get it!

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Advertisement