Longer flavour.
Longer chew.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director / Copywriter: Peri van Papendorp
Creative Director / Art Director: Jamie Mietz
Art Director: Matthew Pullen
Copywriter: Craig Ross
Photographers: Guy Neveling, Barry White
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14 Comments
I only got the idea when I saw the next one. The table. A one off for me, as not sure it works with phone and chair.
Yeah I think this one was the original idea. It works best with this one.
http://jackmancer.com/
http://twitter.com/jackmancer/
These are the places where people put their gum when they're done chewing it. Pretty easy to understand.
It is a lot easier if you see the table ad. If you see the phone first, I don't think it makes sense straight away...
Accurate insight.
Write a wise saying and your name will live forever – Anonymous.
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this one... i get it at first sight.
Nicer.
http://www.coloribus.com/adsarchive/prints/chewing-gum-long-lasting-ta...
;-)
like
Great ad to mess the desk again with Stimorol
http://www.stefanapswoude.nl
Great!
Would've been a nice one-off. By forcing the concept into three different ads you've cheapened the insight. Pity.
Done :
http://www.joelapompe.net/2010/11/10/a-case-to-teach-in-creative-schoo...
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