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Big Jaw-Tommy

Agency: 
Published/Aired: 
March 2011
Description: 

It goes on and on

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Jamie Mietz
Copywriter: Peri van Papendorp
Retoucher: Gavin Haywood

Comments (19)

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Highest Rated

zethu starz's picture
zethu starz
Activity Score 13

it goes on and on for what?!... to make you gain facial muscle... what?! there's no concept in your execution.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

bored model? tedious product? flavour?

BENEFIT?

atb2005's picture
atb2005
Activity Score 13561

Bored

YJ's picture
YJ
Activity Score 374

I understand what they are trying to do, but this particular execution isn't working for me. Also, I hate the backgrounds. They look like they were shot with a point and click.

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

This ad is actually really offensive...it looks like all the models have cherubism: http://en.wikipedia.org/wiki/Cherubism

c'mon Ogilvy.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

jackblack's picture
jackblack
Activity Score 2350

Not good.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

So they chew soo long their jaws get bigger....i usually don't swing negative with comments, but this is lame...unless there is something im missing here?

Moneo's picture
Moneo
Activity Score 2

This campaign also does not fit with the awesome TV campaign they ran to launch Stimorol Infinity (check it out on youtube) which was based on the insight of deja vu /ground hog day - it goes on and on. Not it goes on and on and will make your jaw bigger. This is inconsistent and I agree lame...sorry Ogilvy CT - I usually love everything you guys do.

Andil's picture
Andil
Activity Score 102

Agree with basically all of the comments above; very dull, not one to stick in the memory.

kleenex's picture
kleenex
Activity Score 43505

dulllllllllllllllllllllllll..................

TommyO's picture
TommyO
Activity Score 1866

Disgusting.

TommyO's picture
TommyO
Activity Score 1866

Disgusting.

TommyO's picture
TommyO
Activity Score 1866

Oops, why was it sent twice?

Nerazzurro's picture
Nerazzurro
Activity Score 35

jesus save me

shaun1800's picture
shaun1800
Activity Score 293

In Australia right now there is a similar campaign for an ice cream called maxibon. It also sucks.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

Maxi-bon.... with Wings!

Glut's picture
Glut
Activity Score 3937

not so bad, the art is definitely awful

The Boss's picture
The Boss
Activity Score 12

It`s not great but it`s not that bad either. Just ok.

Joda's picture
Joda
Activity Score 357

Shit... Bad, bad, bad Ps

zethu starz's picture
zethu starz
Activity Score 13

it goes on and on for what?!... to make you gain facial muscle... what?! there's no concept in your execution.

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