Stimorol: Big Jaw-Tommy

It goes on and on

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Jamie Mietz
Copywriter: Peri van Papendorp
Retoucher: Gavin Haywood

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19 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

bored model? tedious product? flavour?

BENEFIT?

atb2005's picture
atb2005
13567 pencils

Bored

YJ's picture
YJ
373 pencils

I understand what they are trying to do, but this particular execution isn't working for me. Also, I hate the backgrounds. They look like they were shot with a point and click.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

This ad is actually really offensive...it looks like all the models have cherubism: http://en.wikipedia.org/wiki/Cherubism

c'mon Ogilvy.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

jackblack's picture
jackblack
2230 pencils

Not good.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

So they chew soo long their jaws get bigger....i usually don't swing negative with comments, but this is lame...unless there is something im missing here?

Moneo's picture
Moneo
2 pencils

This campaign also does not fit with the awesome TV campaign they ran to launch Stimorol Infinity (check it out on youtube) which was based on the insight of deja vu /ground hog day - it goes on and on. Not it goes on and on and will make your jaw bigger. This is inconsistent and I agree lame...sorry Ogilvy CT - I usually love everything you guys do.

Andil's picture
Andil
102 pencils

Agree with basically all of the comments above; very dull, not one to stick in the memory.

kleenex's picture
kleenex
25530 pencils

dulllllllllllllllllllllllll..................

TommyO's picture
TommyO
1866 pencils

Disgusting.

TommyO's picture
TommyO
1866 pencils

Disgusting.

TommyO's picture
TommyO
1866 pencils

Oops, why was it sent twice?

Nerazzurro's picture
Nerazzurro
35 pencils

jesus save me

shaun1800's picture
shaun1800
291 pencils

In Australia right now there is a similar campaign for an ice cream called maxibon. It also sucks.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Maxi-bon.... with Wings!

Glut's picture
Glut
3947 pencils

not so bad, the art is definitely awful

The Boss's picture
The Boss
12 pencils

It`s not great but it`s not that bad either. Just ok.

Joda's picture
Joda
357 pencils

Shit... Bad, bad, bad Ps

zethu starz's picture
zethu starz
13 pencils

it goes on and on for what?!... to make you gain facial muscle... what?! there's no concept in your execution.

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