Stimol: The arrows

Sport without pain

When somebody goes in for sports seriously, he learns the proverb “No pain – no gain”. With Stimol pain stops being an indication of toughness.

Advertising Agency: Rosst, Moscow, Russia
Creative Director: Andrey Kiselev
Art Director: Emilian Olaru
Copywriter: Oleg Malikov
Illustrator: New Folder
Photographer: Dan Vezentan
Additional credits: New Folder
Published: September 2013