October 2007
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Also From This Campaign ( items)


Bring it on.
When you need to push your game to the next level, reach for Powerade.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Cameron Watson
Copywriter: Quinton Ludidi
Photographer: Crispian Plunkett

Comments (10)

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Highest Rated

Salet's picture
288 Activity Scores

So hand to heart, this is the first response I got. I think it sums it up pretty well. (Note: this guy is not in advertising, but he is in your demographic.)

Can you guys do me a favor and tell me what you think of this ad? Thanks.

Hope I'm not hurting any feelings, but to be honest, I think it's pretty dumb. Soccer on stilts reminds me of those horrible McDonald's commercials where they play street hoops on rollerblades. The unrealistic premise distracts attention from the product. Both ads make me NOT want to buy the product if only out of spite. Also, if this is supposed to be futuristic (with the subliminal message that Powerade is the drink of the future), it completely misses. It looks like 4 oil workers are taking a break from fighting invading bugs from another planet to play a high-intensity game of stilt-ball before doing things to each other that the Bible explicityly prohibits. I mean, if you were to drop the product from the corner and replace the soccer ball with a giant bug holding a laser gun and you could be looking at a movie still from some terrible B-flick. Needless to say, I'M SOLD!