October 2008
Advertising Agency: DPZ, Sao Paulo, Brazil
Creative Directors: Marco Versolato, Fernando Rodrigues, José Zaragoza
Art Director: Bruno Landi
Copywriter: Guilherme Fleury
Photographers: Estúdio Moretti, Leandro Viana

Comments (7)

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Highest Rated

adman.king's picture
Activity Score 51

worst series of work ever!

miko1aj's picture
Activity Score 3086


SeanMartin's picture

Okay, colour me a bit confused. I've looked at all of these ads and, for the life of me, cant figure out what's being sold here. "Keep track of your printing in real time"? Okay, but what's that got to do with CDs? And given the examples of what you can do with your CDs, who's the market here? College frat boys?

STRTLRS's picture
Activity Score 1601

Couldn't agree with you more. It's a little edgy and grungy for a company offering professional services.

I think, therefore... yeah.

Erto's picture

Stillgraf is a printing company. They're advertising some kind of online file upload service, so you don't have to burn'em anymore.

Sean Kladek's picture
Sean Kladek

Exactly, they're offering a service to allow digital data to be exchanged between parties without a physical transportation device (CD, flash drive, etc).

This version lacks some of the thought that the other ads have. Scratched and damaged CDs have been called coasters for years. In fact, I know someone who transferred all his music to his computer, backed it up on his hard drive, and now uses the old CDs as coasters in his house. Coasters, drink trays, not much difference.

sneakyhands's picture
Activity Score 1857

they're right that CDs are on their way out, but it seems like a slew of other products could own a better angle on that fact. besides, this never gets to the point that they accept uploads.

adman.king's picture
Activity Score 51

worst series of work ever!