Stihl: Woman

Don't wait too long. Stihl

Advertising Agency: Publicis Conseil, France
Creative Directors: Olivier Altmann
Art Directors: Mathieu Vinciguerra
Copywriter: Olivier Dermaux
Photographer: Jean-Yves Lemoigne

Don't wait too long. Stihl

Advertising Agency: Publicis Conseil, France
Creative Directors: Olivier Altmann
Art Directors: Mathieu Vinciguerra
Copywriter: Olivier Dermaux
Photographer: Jean-Yves Lemoigne

16 comments

Darrin Stephens's picture
Darrin Stephens
242 pencils

Contrived.

velle's picture
velle
1550 pencils

very

Mr Hughes's picture
Mr Hughes
386 pencils

But funny.

fractalrene's picture
fractalrene
1506 pencils

These are becoming a classic at festivals, huh? like the Weru windows, the Mapa gloves and the 42 Below vodka ads. I think is good to create a concept so strong that it has continuity over the years (like the Absolut vodka), after all, that's why we are getting paid for, to build brands based on a consistent communication. The thing is... that it becomes less surprising, but, this is not the case with this campaign, these ads are always funny.

Other good example (in my opinion) are the playstations campaigns, that even when the concept changes (evolution, your own world, the passion, explosion of the senses...) you can always tell, even without looking the logo that it is a playstation ad.

copycomoelcopi's picture
copycomoelcopi
822 pencils

this is so good! direct, sharp, slightly clever… everybody would get it.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Unfortunately not me though, although it is 9:20am so I haven't woken up yet at all.

Whats the craic here?

jmcho's picture
jmcho
278 pencils

humorous. like the art direction.

erhanali's picture
erhanali
368 pencils

Nice idea. Superb execution.

"Everyday is one short life"

www.erhanali.blogspot.com/

DarkSide's picture
DarkSide
1068 pencils

I believe that the "original" ads (Cut your brush - Cannes 2004) are from DDB Paris.
I feel that this campaign here is trying (without success) to be a follower.
Don't like the idea, bad retouching.

Davosk's picture
Davosk
4833 pencils

Just what I was thinking.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I absolutely LOVED their print campaign with a vacuum cleaner salesman, a pizza delivery guy, etc.
I really don't care for the over-the-top visual schtick of this campaign. The whole thing feels very contrived, too.
I think DDB's campaign worked BRILLIANTLY because it quietly showed the aftermath, the ordeal that the "visitors" had to go through to get to your front door. And their facial expressions were those of pain, exhaustion, regret all mixed together. But very subtle. Just perfect. (and of course their completely shredded clothes!! :)

The best visual humor (in print work) almost always shows what's "about to happen" or what's "just happened", leaving the blank for the viewer to fill in. Tension and suspense are very much a part of comedy storytelling.

I don't hate this campaign. It just does NOTHING for me...

slim's picture
slim
1047 pencils

Absolutely brilliant. Wouldn't want to change a thing, except maybe put my name on it.

ad-lovers's picture
ad-lovers
22 pencils

it doesn't work. Plantes are not comming so fast.

Stigset's picture
Stigset
1456 pencils

Firts I thought it was for a leaf blower and loved it, but than i see it's for a hedge cutter, and I think it's a bit contrived. Art direction is excellent though and superbly executed

Enas's picture
Enas
741 pencils

aahhh its an equipment cutting treesss...okkk
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

mrtalented's picture
mrtalented
2175 pencils

what is the product? i didn't get it from the line. but the visual is eye-catching.

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