Warriors, 3

June 2011

Print advertisment created by Scholz & Friends, Germany for Stihl, within the category: House, Garden.

Defeat the forest. Stihl.

Comments (17)

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Highest Rated

gpernarella's picture
Activity Score 48

where's the copywriter moral and ethics? total FAIL!!!

Galo's picture
Activity Score 446

I gave 1 star just because there is no 0 option... And you whats worse? The art direction in this ad is great! Sorry, guys, you should really have tried harder in this one. With this execution, I'm pretty sure you could.

Glut's picture
Activity Score 3935

so inappropriate

shortafella's picture
Activity Score 1063

very bad and inappropriate copy.

everartz's picture
Activity Score 7609

Green peace should stand against such campaign.. Even the art is beautiful, its still anti nature in a way

| everartz |

AKesseli's picture
Activity Score 210

C'mon, it's not too bad. Inappropriate is going too far. Everyone is aware of what chainsaws do. It's not like someone that doesn't need a chainsaw is going to buy one just to cut down trees. It's a tough product to market. I would have played on the fact that Environmentalists were going to freak out though. "Defeats the forest AND green peacers."

morse's picture
Activity Score 17548

Fantastic work, but I feel sorry for the forest.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Rotzgoht's picture
Activity Score 186

It's better as a one-off, or at least change the copy. I am convinced that this is another Ad lost in translation. The first on just looks so cool and unique, it's shame they did it the same way three times.

Tommy G.'s picture
Tommy G.
Activity Score 897


That's what I'm hearing. Why anyone would need to fight the forest.
You should pay more attention to the client's need.

ofalltheginjoints's picture
Activity Score 23

are you serious? this is a brilliant execution on a fantastic idea. the art is engaging, a skill important to any ad in a sea of ads. and the copy is great too. I think they took the idea of what it feels like to hold a chainsaw and visualized it. There's something primitive about it, a man getting the chance to feel like a man. and I think the symbiotic relationship between the enraged warriors running towards battle (how they might look at the exact moment of impact), and the imperative word use of "defeat" in the copy, really places the consumer in an important, maybe even self-aggrandizing role. If I lived in an apartment in Manhattan, I might consider buying a home in a rural area, wearing more denim, and grow a beard in hopes that one day - I could promote myself to the use of this product.

sirvan's picture
Activity Score 29860

Wow. You Greenpeacers need to chill out. This is a nice visual execution for a CHAINSAW that CUTS DOWN TREES. Jeesh.


"I love some things, and don't love some other things."

Jupiter's picture
Activity Score 547

greenpeace would be hopping mad the moment they see this ad haha

commenting just to gather more pencils:-)

bhuvneshwar.chd's picture
Activity Score 989

bulls eye.
like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

jjf's picture
Activity Score 260

I LOVE the art direction but 'defeat' the forest? So the forest is our enemy?

purshotham's picture
Activity Score 457

All these ads are great..and sells product, without copy too...

Manoma's picture
Activity Score 1108

I love... still and again ;-)

ace85le's picture
Activity Score 3935

Very peculiar.


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gpernarella's picture
Activity Score 48

where's the copywriter moral and ethics? total FAIL!!!