Stihl: Trimming

Trimming seems harder without a Stihl.

Advertising Agency: Publicis Conseil, Paris, France
Creative Directors: Olivier Altmann, Hervé Plumet
Art Directors / Copywriters: Yves-Eric Deboey, Mathieu Degryse
Photographer: Marc Gouby
Retouching: Pierrick, sparklink

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12 comments

SeanMartin's picture
SeanMartin

I'm kinda of two minds on this one -- again, you dont have to hit them over the head, but it takes a little too long to realize that's rebar coming out of the concrete: the detail is a little lost.

sneakyhands's picture
sneakyhands
1857 pencils

it was a little different for me. i got the rebar right away, but lagged on realizing the concrete was the shrub. i agree that this one may be reaching too far.

capywriter's picture
capywriter
5511 pencils

no trouble with that. I prefer the stone trees though.

Toro's picture
Toro
1007 pencils

Stone trees? I think you should have a look at the "leafs" and check the pack shot.

Bye's picture
Bye
1468 pencils

These are really great.

Wordnerd's picture
Wordnerd
6662 pencils

agree. very nice and easy to get

Hibon's picture
Hibon
3731 pencils

this one is just a "little" better.

Simple ideas are the best !

mark3r's picture
mark3r
1940 pencils

Its good, but they should have gone ahead and made concrete plants or iron forged shrubs... maybe it would have looked more artsy. This is kind of abstract...

:::MARK3R:::

Davosk's picture
Davosk
4833 pencils

Love them all, trees one a bit uncool though, otherwise, great campaign.

skanger's picture
skanger
95 pencils

this is pretty average

Toro's picture
Toro
1007 pencils

The execution is great. Nice ideas, but they are like installations for some art exhibition. Like this I wouldn't mind leaving things as they are, it's art. So why would I make the connection with Stihl to get rid of it?

This subject, and the barbed wire one, gives me a great idea how to keep trespassers out and make it look nice at the same time.

Kateter's picture
Kateter
2020 pencils

cause it's not targeted to people who see art in these. it's targeted at people who have to spend every saturday afternoon doing things around house instead watching Premier League.

it's beautiful campaign all the way. only that asphalt stands out in a bad way.

lovely stuff.

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