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Tree

Agency: 
Published/Aired: 
December 2010
Description: 

Print advertisment created by DDB, New Zealand for Stihl, within the category: House, Garden.

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Dave Brady
Art Director: Steve Hansen
Copywriter: Paul Kim

Comments (18)

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Highest Rated

shah wali jan's picture
shah wali jan
Activity Score 257

ok Lovely and simple execution.

morse's picture
morse
Activity Score 17548

Nice and simple. Message is clear.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

talkingisfree's picture
talkingisfree
Activity Score 2712

Idea is smart and clean. Like it a lot. Art direction is really bad however.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Agree partly on the art direction, could have been more. But love the idea :)

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Love the idea. Art could be better but the idea is awesome.

CG

mdb1974's picture
mdb1974
Activity Score 411

Hey, here is a brilliant idea. Lets show how your product can destroy a 150 year old landmark.

Billoughsby's picture
Billoughsby
Activity Score 5142

For me, this comment cut this particular ad off at the knees. You're right. It's a negative connotation that is right out front there and in your face.

That's it.

Chelsey Homan's picture
Chelsey Homan
Activity Score 90

How fun would it be if the dotted line was actually perforated? And you could just tear the tree in half! I'd get way too much of a kick outta that one.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Dotted line as cutter guide = good idea. Image and execution = lazy.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

jackblack's picture
jackblack
Activity Score 2355

Not sure if I think it's too simple? Or just brilliant? Ah hell, it's the holidays - it's brilliant!

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

what a beauty!!!!

Chaminda Rathnayake

Sdb's picture
Sdb
Activity Score 1362

Lovely and simple execution.

ERROR404's picture
ERROR404
Activity Score 770

nice idea. terrible choice of a stock photo! cutting off such a beautiful tree is so wrong!

ronstr's picture
ronstr
Activity Score 140

@ Chelsey: good thinking!

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

like the idea but the artwork is less than captivating.

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

totally agree with mdb1974 's comment

suresh90's picture
suresh90
Activity Score 620

super:)

piratasolar's picture
piratasolar
Activity Score 149

definitivamente esto es una porquería. es como vender armas con una foto de Bambi en la mira. a quién se le ocurrió semejante estupidez de poner un árbol tan hermoso y antiguo? no era lo mismo poner un leño? idiots...

shah wali jan's picture
shah wali jan
Activity Score 257

ok Lovely and simple execution.

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