Stihl: Tree

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Dave Brady
Art Director: Steve Hansen
Copywriter: Paul Kim

December 2010


morse's picture
17002 pencils

Nice and simple. Message is clear.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

talkingisfree's picture
2710 pencils

Idea is smart and clean. Like it a lot. Art direction is really bad however.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Agree partly on the art direction, could have been more. But love the idea :)

Carlos Garcia's picture
Carlos Garcia
847 pencils

Love the idea. Art could be better but the idea is awesome.


mdb1974's picture
411 pencils

Hey, here is a brilliant idea. Lets show how your product can destroy a 150 year old landmark.

Billoughsby's picture
5144 pencils

For me, this comment cut this particular ad off at the knees. You're right. It's a negative connotation that is right out front there and in your face.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Chelsey Homan's picture
Chelsey Homan
90 pencils

How fun would it be if the dotted line was actually perforated? And you could just tear the tree in half! I'd get way too much of a kick outta that one.

Anonymous Author's picture
Anonymous Author
1541 pencils

Dotted line as cutter guide = good idea. Image and execution = lazy.

Write a wise saying and your name will live forever – Anonymous.

jackblack's picture
2350 pencils

Not sure if I think it's too simple? Or just brilliant? Ah hell, it's the holidays - it's brilliant!

chamindarathnayake's picture
377 pencils

what a beauty!!!!

Chaminda Rathnayake

Sdb's picture
1362 pencils

Lovely and simple execution.

ERROR404's picture
770 pencils

nice idea. terrible choice of a stock photo! cutting off such a beautiful tree is so wrong!

ronstr's picture
140 pencils

@ Chelsey: good thinking!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

like the idea but the artwork is less than captivating.

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

totally agree with mdb1974 's comment

suresh90's picture
620 pencils


piratasolar's picture
149 pencils

definitivamente esto es una porquería. es como vender armas con una foto de Bambi en la mira. a quién se le ocurrió semejante estupidez de poner un árbol tan hermoso y antiguo? no era lo mismo poner un leño? idiots...

shah wali jan's picture
shah wali jan
257 pencils

ok Lovely and simple execution.

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