Stihl: Tree
Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Dave Brady
Art Director: Steve Hansen
Copywriter: Paul Kim
Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Dave Brady
Art Director: Steve Hansen
Copywriter: Paul Kim
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18 Comments
Nice and simple. Message is clear.
What hath God wrought
Idea is smart and clean. Like it a lot. Art direction is really bad however.
Agree partly on the art direction, could have been more. But love the idea :)
http://jackmancer.com/
http://twitter.com/jackmancer/
Love the idea. Art could be better but the idea is awesome.
CG
Hey, here is a brilliant idea. Lets show how your product can destroy a 150 year old landmark.
For me, this comment cut this particular ad off at the knees. You're right. It's a negative connotation that is right out front there and in your face.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
How fun would it be if the dotted line was actually perforated? And you could just tear the tree in half! I'd get way too much of a kick outta that one.
http://twitter.com/#!/Chelsey_Homan
Dotted line as cutter guide = good idea. Image and execution = lazy.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
Not sure if I think it's too simple? Or just brilliant? Ah hell, it's the holidays - it's brilliant!
what a beauty!!!!
Chaminda Rathnayake
Lovely and simple execution.
nice idea. terrible choice of a stock photo! cutting off such a beautiful tree is so wrong!
@ Chelsey: good thinking!
like the idea but the artwork is less than captivating.
www.jpmountford.com
totally agree with mdb1974 's comment
super:)
www.sureshdeesigns.blogspot.com , www.creativevideoads.blogspot.com
definitivamente esto es una porquería. es como vender armas con una foto de Bambi en la mira. a quién se le ocurrió semejante estupidez de poner un árbol tan hermoso y antiguo? no era lo mismo poner un leño? idiots...
ok Lovely and simple execution.