If its parts aren't genuine, it's not serious.
Advertising Agency: The Foundry, Melbourne, Australia
Creative Director: Annie Price Pat Baron
Art Director: Matt Hine
Copywriter: Nathan Burley
Photographer: Hugh Peachey
Via: bestadsontv
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17 Comments
genuine parts?
All from the same manufacturer. The ad just divides the product in many more parts, to emphasize the attention to detail.
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The concept isn't there yet. I think it could be better if you talked about how using non-genuine parts can cause an accident, which can never be fun... or something like that.
Agreed. It would have worked better if only a part of the chainsaw was made from Lego - like the chain. For a lego chainsaw it all made of original parts. The problem with the concept is - the Stihl product is not and never was a Stihl product, it's a Lego Chainsaw.
agreed - this is a bit off strategy.
saying if the parts are not original, its not serious isn't enough to convince me to buy the original parts when they'd prob be a bit more expensive - when the non-original parts seem to work just as well, and as safely.
i have no incentive to change.
the lego chainsaw is a nice work of art, but it does nothing for me as a consumer - well, id probably want to go and buy more Lego :p that's about it
i think its awesome
Are ppl selling chainsaw parts?? Weird world...
poc originals aquests clients, no? perquè aquest concepte ve de client, no? si més no, bon retoc.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Bad copy; "it's not serious" c'mon!
It's the Stihl brand line, dude. :)
Will Think for Salary
Roger that.
Will Think for Salary
Seriously, top marks? You don't get out much, I think.
And I want a job there.
That... and I want a job there.
Will Think for Salary
Execution is great but I really dislike the line and the size of it and logo.
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I built the Lego model. Was challenging and lot of fun. If anyone needs any Lego modeling, just email me. kevin@creative-art-network.com.au
i work in a stihl shop and would love one how much are they thank you
my email is hondacmx450@hotmail.com
love your work