Stihl: Lego Chainsaw

If its parts aren't genuine, it's not serious.

Advertising Agency: The Foundry, Melbourne, Australia
Creative Director: Annie Price Pat Baron
Art Director: Matt Hine
Copywriter: Nathan Burley
Photographer: Hugh Peachey
Via: bestadsontv

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17 comments

Guest's picture
Guest

genuine parts?

dreadboy's picture
dreadboy
413 pencils

All from the same manufacturer. The ad just divides the product in many more parts, to emphasize the attention to detail.

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brucirello's picture
brucirello
180 pencils

The concept isn't there yet. I think it could be better if you talked about how using non-genuine parts can cause an accident, which can never be fun... or something like that.

Guest's picture
Guest

Agreed. It would have worked better if only a part of the chainsaw was made from Lego - like the chain. For a lego chainsaw it all made of original parts. The problem with the concept is - the Stihl product is not and never was a Stihl product, it's a Lego Chainsaw.

velle's picture
velle
1550 pencils

agreed - this is a bit off strategy.
saying if the parts are not original, its not serious isn't enough to convince me to buy the original parts when they'd prob be a bit more expensive - when the non-original parts seem to work just as well, and as safely.
i have no incentive to change.
the lego chainsaw is a nice work of art, but it does nothing for me as a consumer - well, id probably want to go and buy more Lego :p that's about it

Guest's picture
Guest

i think its awesome

Dzsoi's picture
Dzsoi
5114 pencils

Are ppl selling chainsaw parts?? Weird world...

paumarques's picture
paumarques
1314 pencils

poc originals aquests clients, no? perquè aquest concepte ve de client, no? si més no, bon retoc.

Pau Marquès
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blogdepaumarques.blogspot.com

Prime83's picture
Prime83
497 pencils

Bad copy; "it's not serious" c'mon!

Roger Keynes's picture
Roger Keynes
5497 pencils

It's the Stihl brand line, dude. :)

Will Think for Salary

Roger Keynes's picture
Roger Keynes
5497 pencils

Roger that.

Will Think for Salary

Guest's picture
Guest

Seriously, top marks? You don't get out much, I think.

Guest's picture
Guest

And I want a job there.

Roger Keynes's picture
Roger Keynes
5497 pencils

That... and I want a job there.

Will Think for Salary

theanc's picture
theanc
2774 pencils

Execution is great but I really dislike the line and the size of it and logo.

Guest's picture
Guest

I built the Lego model. Was challenging and lot of fun. If anyone needs any Lego modeling, just email me. kevin@creative-art-network.com.au

Guest's picture
Guest

i work in a stihl shop and would love one how much are they thank you
my email is hondacmx450@hotmail.com
love your work

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