Stihl: Grass trimmer

Engineered to give every job a professional-looking finish.
STIHL grass trimmers are designed to give you long-lasting value with a reliable edge. Engineered with smooth-starting, low-emission engines, they give you the power to do more. You can find them exclusively at more than 8,000 independent dealers nationwide. People who service what they sell and can help you make a smart buying decision—from first start to great-looking finish.

Advertising Agency: Winsper, Boston, USA
Creative Director: Steve Bautista
Art Directors: Brian Fandetti, Mitch Lunsford
Copywriters: Steve Bautista, Chris Lee
Photographer: Ed James
Retouching: Act Two Um/Stuart Callow
Published: March 2009

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Ravages's picture
842 pencils

Fantastic. I've not seen this particular technique used in the last 6 months.

Guest's picture

then why don't you direct us to links that actually show the work you're referring to? you're annoying

Flurb's picture
253 pencils

I don't mean to be harsh, but are you serious? You really need links to prove to you that a product interacting with the type in a seemingly real newspaper article has been done before? Wow. You must be new to advertising. It's been done many, many times. Where is joelapompe when you need him?

That said, I still like the ads. I'm always a fan of using the medium creatively, despite the fact it has been done several times.

Guest's picture

he is quite annoying though.

Ravages's picture
842 pencils

A) I may be annoying. But that doesn't change the fact that I am right.
B) It has never been my job to supply links. It never will.
C) If you want links to tell you that playing around with newspaper copy to demonstrate product claims has been done before, you 1) should go find them yourself and 2) are still new to/in advertising

Guest's picture

In response to B)....thank you for the 3 links at the bottom of your message

TRICKY's picture
3950 pencils


"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

done... but also, it would have been stronger if the newspaper story was generic.

forcing it into a "home owners want power tools" product statement was a terrible decision.

kai539's picture
244 pencils

old nice gag
not good enough, but it works

capywriter's picture
5511 pencils

not new, but very well done. A random consumer would notice and probably like it.

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