Stihl: Grass trimmer
Engineered to give every job a professional-looking finish.
STIHL grass trimmers are designed to give you long-lasting value with a reliable edge. Engineered with smooth-starting, low-emission engines, they give you the power to do more. You can find them exclusively at more than 8,000 independent dealers nationwide. People who service what they sell and can help you make a smart buying decision—from first start to great-looking finish.
Advertising Agency: Winsper, Boston, USA
Creative Director: Steve Bautista
Art Directors: Brian Fandetti, Mitch Lunsford
Copywriters: Steve Bautista, Chris Lee
Photographer: Ed James
Retouching: Act Two Um/Stuart Callow
Published: March 2009
11 Comments
Fantastic. I've not seen this particular technique used in the last 6 months.
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
then why don't you direct us to links that actually show the work you're referring to? you're annoying
I don't mean to be harsh, but are you serious? You really need links to prove to you that a product interacting with the type in a seemingly real newspaper article has been done before? Wow. You must be new to advertising. It's been done many, many times. Where is joelapompe when you need him?
That said, I still like the ads. I'm always a fan of using the medium creatively, despite the fact it has been done several times.
he is quite annoying though.
A) I may be annoying. But that doesn't change the fact that I am right.
B) It has never been my job to supply links. It never will.
C) If you want links to tell you that playing around with newspaper copy to demonstrate product claims has been done before, you 1) should go find them yourself and 2) are still new to/in advertising
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
In response to B)....thank you for the 3 links at the bottom of your message
You're welcome.
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
recycle
"just commenting to gather points i love free drinks"
The man who stops advertising to save money is like the man who stops the clock to save time
done... but also, it would have been stronger if the newspaper story was generic.
forcing it into a "home owners want power tools" product statement was a terrible decision.
old nice gag
not good enough, but it works
not new, but very well done. A random consumer would notice and probably like it.