Stihl: Deer
Advertising Agency : Publicis Conseil, Paris, France
Executive Creative Director: Olivier Altmann
Creative Director / Photographer: Hervé Plumet
Art Director: Mathieu Vinciguerra
Copywriter: Olivier Dermaux
Communications Manager: Gilles Olleris
Account Executives: Edouard Pacreau, Stéphane Gaillard, Sacha Lacroix, Eric
Hazout, Sylvie Tavares
Art buyer: Noëlle Duperrier-Simond
Post production : 414
18 Comments
Hmmmmmmmm...
Who turned the world upside down?
:: Put your ears against the ground so i can walk over what you heard::
French ad agencies seriously need someone to translate their lines correctly. "To arms !" doesn't really mean anything in english.
I agree with iT-iS-i on this one.
I think what they meant was "Call to arms!" maybe it's a play of ... words, or whatever. It's nice and gothic though, just like Stihl, or is it? Hehe.
"To Arms"
In english, it does have meaning. Paul Revere ran through the town when the British were coming yelling, "To Arms! The British Are Coming! To Arms!" Meaning go grab your guns biatches...its game time...
Nice history lesson for you. Anyway, the ad is decent, not award winning or anything. Nicely executed too.
"Creativity is seeing what everyone else has seen, and thinking what no one else has thought."
sorry my bad, it just sounds a bit awkward and very french.
After a closer look at the ad, I find it pretty cool. The concept is ok and the art is very nice too. I just feel it lacks something to get the whole "war scene" idea trough. Maybe more fog...
i dont know too much english...
arms means the same as gun or weapon?
yes.
"To Arms"
In english, it does have meaning. Paul Revere ran through the town when the British were coming yelling, "To Arms! The British Are Coming! To Arms!" Meaning go grab your guns biatches...its game time...
Nice history lesson for you. Anyway, the ad is decent, not award winning or anything. Nicely executed too.
"Creativity is seeing what everyone else has seen, and thinking what no one else has thought."
Actually, it has been proven that Revere did not shout this because they didn't want to awake the suspicions of the british army patrolling the countryside. He did however shout "The regulars are coming out!" because the residents considered themselves British (and it would therefore seem meaningless to shout that the brits are comming).
Concerning this ad I agree that the line looks like a direct transcript of "aux armes!" (from the french national anthem) and I think it works better in french.
But, anyways the ad isn't strong enough for such a line in my opinion...
Nice one Jinkies!!! people shoud respect more what´s a day work. To arms is cleary as water. even for me , Brazilian.
I do believe they meant "A vos armes" - or "Get your guns".
so much work for such lousy pay-off.
Having the copy in the white bar looks weird. Good pictures.
"Creativity is seeing what everyone else has seen, and thinking what no one else has thought."
^perfect.
“The imagination imitates. It is the critical spirit that creates.”
Mmm... I usually like Stihl ads very much. Not too fond of these though...
Wonderfully crafted a non-crafted..good job,liked a lot
In addition "to arms" in French refers to the national anthem which states something along the lines: "...to arms citizens, in battle order, march on, march on...".