Stihl: Deer

Advertising Agency : Publicis Conseil, Paris, France
Executive Creative Director: Olivier Altmann
Creative Director / Photographer: Hervé Plumet
Art Director: Mathieu Vinciguerra
Copywriter: Olivier Dermaux
Communications Manager: Gilles Olleris
Account Executives: Edouard Pacreau, Stéphane Gaillard, Sacha Lacroix, Eric
Hazout, Sylvie Tavares
Art buyer: Noëlle Duperrier-Simond
Post production : 414

18 comments

iT-iS-i's picture
iT-iS-i
1721 pencils

Hmmmmmmmm...

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

Stigset's picture
Stigset
1456 pencils

French ad agencies seriously need someone to translate their lines correctly. "To arms !" doesn't really mean anything in english.
I agree with iT-iS-i on this one.

clanofmiller's picture
clanofmiller
27 pencils

I think what they meant was "Call to arms!" maybe it's a play of ... words, or whatever. It's nice and gothic though, just like Stihl, or is it? Hehe.

Jinkies's picture
Jinkies
30 pencils

"To Arms"

In english, it does have meaning. Paul Revere ran through the town when the British were coming yelling, "To Arms! The British Are Coming! To Arms!" Meaning go grab your guns biatches...its game time...

Nice history lesson for you. Anyway, the ad is decent, not award winning or anything. Nicely executed too.

Stigset's picture
Stigset
1456 pencils

sorry my bad, it just sounds a bit awkward and very french.
After a closer look at the ad, I find it pretty cool. The concept is ok and the art is very nice too. I just feel it lacks something to get the whole "war scene" idea trough. Maybe more fog...

sold's picture
sold
3219 pencils

i dont know too much english...
arms means the same as gun or weapon?

Kateter's picture
Kateter
2024 pencils

yes.

Jinkies's picture
Jinkies
30 pencils

"To Arms"

In english, it does have meaning. Paul Revere ran through the town when the British were coming yelling, "To Arms! The British Are Coming! To Arms!" Meaning go grab your guns biatches...its game time...

Nice history lesson for you. Anyway, the ad is decent, not award winning or anything. Nicely executed too.

adhopper's picture
adhopper
26 pencils

Actually, it has been proven that Revere did not shout this because they didn't want to awake the suspicions of the british army patrolling the countryside. He did however shout "The regulars are coming out!" because the residents considered themselves British (and it would therefore seem meaningless to shout that the brits are comming).

Concerning this ad I agree that the line looks like a direct transcript of "aux armes!" (from the french national anthem) and I think it works better in french.

But, anyways the ad isn't strong enough for such a line in my opinion...

Evandro lima's picture
Evandro lima
140 pencils

Nice one Jinkies!!! people shoud respect more what´s a day work. To arms is cleary as water. even for me , Brazilian.

teenie's picture
teenie
1894 pencils

I do believe they meant "A vos armes" - or "Get your guns".

Kateter's picture
Kateter
2024 pencils

so much work for such lousy pay-off.

vurtomatic's picture
vurtomatic
364 pencils

Having the copy in the white bar looks weird. Good pictures.

thakiddd's picture
thakiddd
70 pencils

"Creativity is seeing what everyone else has seen, and thinking what no one else has thought."

^perfect.

Kateter's picture
Kateter
2024 pencils

“The imagination imitates. It is the critical spirit that creates.”

capywriter's picture
capywriter
5511 pencils

Mmm... I usually like Stihl ads very much. Not too fond of these though...

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

Wonderfully crafted a non-crafted..good job,liked a lot

cchambaz's picture
cchambaz
2 pencils

In addition "to arms" in French refers to the national anthem which states something along the lines: "...to arms citizens, in battle order, march on, march on...".

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