Stihl: Cleaning

Cleaning seems harder without a Stihl.

Advertising Agency: Publicis Conseil, Paris, France
Creative Directors: Olivier Altmann, Hervé Plumet
Art Directors / Copywriters: Yves-Eric Deboey, Mathieu Degryse
Photographer: Marc Gouby
Retouching: Pierrick, sparklink

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13 comments

BlackMikel's picture
BlackMikel
34 pencils

Don´t understand the floor.

Pacific Blue's picture
Pacific Blue
335 pencils

This one is specially clever.
I don't like the floor either.

SeanMartin's picture
SeanMartin

I dont think that's a floor. This is an exterior shot, so it's probably just gloss paint on concrete.

But the ad seems really forced, with the nailed-on grafitti. Cute concept, but the execution feels half-baked.

LeeHarvey's picture
LeeHarvey
3045 pencils

It's wet black asphalt, pity that this gets too much attention. It's a beautiful campaign..

SeanMartin's picture
SeanMartin

I'm not so sure, Lee. The reflections arent consistent with water. But whatever it is, it's distracting as hell.

LeeHarvey's picture
LeeHarvey
3045 pencils

Grasshopper agrees, Master ;-)

slip's picture
slip
919 pencils

The execution is ok, a bit expected.

SJB

sneakyhands's picture
sneakyhands
1857 pencils

this looks really familiar, is it in the new archive? the street almost looks like a waterway.

miko1aj's picture
miko1aj
3097 pencils

great campaign. In all the fields.

jebus's picture
jebus
472 pencils

Wicked series, this one takes the cake.

Ed Mintone's picture
Ed Mintone
585 pencils

snap

mark3r's picture
mark3r
1940 pencils

Ha! you just gave a whole new twist on TAGGING!

:::MARK3R:::

Guest's picture
Guest

nice work

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