Stihl Chainsaws: Warriors, 3

Defeat the forest. Stihl.

Advertising Agency: Scholz & Friends, Berlin, Germany


Galo's picture
446 pencils

I gave 1 star just because there is no 0 option... And you whats worse? The art direction in this ad is great! Sorry, guys, you should really have tried harder in this one. With this execution, I'm pretty sure you could.

Glut's picture
3947 pencils

so inappropriate

shortafella's picture
1059 pencils

very bad and inappropriate copy.

everartz's picture
7611 pencils

Green peace should stand against such campaign.. Even the art is beautiful, its still anti nature in a way

| Everartz |

AKesseli's picture
210 pencils

C'mon, it's not too bad. Inappropriate is going too far. Everyone is aware of what chainsaws do. It's not like someone that doesn't need a chainsaw is going to buy one just to cut down trees. It's a tough product to market. I would have played on the fact that Environmentalists were going to freak out though. "Defeats the forest AND green peacers."

morse's picture
16575 pencils

Fantastic work, but I feel sorry for the forest.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Rotzgoht's picture
186 pencils

It's better as a one-off, or at least change the copy. I am convinced that this is another Ad lost in translation. The first on just looks so cool and unique, it's shame they did it the same way three times.

Tommy G.'s picture
Tommy G.
897 pencils


That's what I'm hearing. Why anyone would need to fight the forest.
You should pay more attention to the client's need.

ofalltheginjoints's picture
23 pencils

are you serious? this is a brilliant execution on a fantastic idea. the art is engaging, a skill important to any ad in a sea of ads. and the copy is great too. I think they took the idea of what it feels like to hold a chainsaw and visualized it. There's something primitive about it, a man getting the chance to feel like a man. and I think the symbiotic relationship between the enraged warriors running towards battle (how they might look at the exact moment of impact), and the imperative word use of "defeat" in the copy, really places the consumer in an important, maybe even self-aggrandizing role. If I lived in an apartment in Manhattan, I might consider buying a home in a rural area, wearing more denim, and grow a beard in hopes that one day - I could promote myself to the use of this product.

sirvan's picture
29870 pencils

Wow. You Greenpeacers need to chill out. This is a nice visual execution for a CHAINSAW that CUTS DOWN TREES. Jeesh.


"I love some things, and don't love some other things."

Jupiter's picture
547 pencils

greenpeace would be hopping mad the moment they see this ad haha

commenting just to gather more pencils:-)

bhuvneshwar.chd's picture
991 pencils

bulls eye.
like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

jjf's picture
262 pencils

I LOVE the art direction but 'defeat' the forest? So the forest is our enemy?

purshotham's picture
455 pencils

All these ads are great..and sells product, without copy too...

Manoma's picture
1108 pencils

I love... still and again ;-)

ace85le's picture
3939 pencils

Very peculiar.


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gpernarella's picture
48 pencils

where's the copywriter moral and ethics? total FAIL!!!

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