24 comments

Galo's picture
445 pencils
GaloFriday, June 10, 2011 - 09:09

In times where the whole world is talking about enviromental issues, global warming, deflorastation and all kinds of abuses against nature, I don't think this is an appropriate approach. Sorry, guys, but no.

Hahalexander's picture
146 pencils
HahalexanderFriday, June 10, 2011 - 09:20

I agree, totally unappropriate

Triskac's picture
51 pencils
TriskacFriday, June 10, 2011 - 09:26

I dont mind the visual, I quite like it actually, but "Defeat the forest"? WTF... there is only one possible worse copy than that, and that would be "Defeat the rainforest". Bad, bad, bad...

cracker66's picture
165 pencils
cracker66Friday, June 10, 2011 - 09:41

Germany's best ad of the year - according to the Art Directors Club Jury. Is it also Your favorite?

Galo's picture
445 pencils
GaloFriday, June 10, 2011 - 09:57

I really like the art direction, it is perfectly executed. But visual is not everything in an add. There is a little something called message. And the one that is placed in this set of ads is completelly wrong. Maybe the Art Directos Club was only judging the visuals, not the whole thing. This is the only excuse possible, although I still think it's unsatisfying.

cracker66's picture
165 pencils
cracker66Friday, June 10, 2011 - 12:08

It was not a special category like craft.. Personally I don't think it is perfectly executed.. Looks quite flat and artificial.. I guess TBWA/Paris would have executed it better back in the days.

henito's picture
521 pencils
henitoFriday, June 10, 2011 - 11:12

the copy is probably not the best pick.
but actually the whole concept strongly reminds me of this campaign:

http://adsoftheworld.com/media/print/mercedesbenz_ice?size=_original

Troll's picture
456 pencils
TrollFriday, June 10, 2011 - 12:31

Would have been cool without the line.

@TrollusMaximus
http://www.behance.net/trollus_maximus

pez's picture
1698 pencils
pezFriday, June 10, 2011 - 12:49

I think the problem is not the ad, the problem is the product. The copy is a little bit stupid, give you that. But I really think this visual perfect deliveries the product skills...

nikimiunuttum's picture
72 pencils
nikimiunuttumSunday, June 12, 2011 - 04:33

i think this is a very well executed ad. this ad isn't made for taxi drivers or fishermen, this ad is made for people who are about to buy a chainsaw. I know "defeating forests" is not a good think to talk about but someone does this job, and u sell chainsaw. if you put some roses instead of warriors and say "dont cut trees" what is the point of selling chainsaw and advertising.

Lroffe1's picture
18 pencils
Lroffe1Friday, June 10, 2011 - 13:57

Nikimiunuttum said it perfectly right. You guys do realize this is an ad for chainsaws? You do realize what people use chainsaws for? I love this campaign.

My_friend_Goo's picture
280 pencils
My_friend_GooFriday, June 10, 2011 - 14:30

I like it.

The line is a little cheasy and i guess politically incorrect, but whatever

agappehp's picture
108 pencils
agappehpFriday, June 10, 2011 - 14:52

Unfortunately I have to agree with some other commentators. The announcement is a chainsaw if you want to sell teddy bears may even ask not to cut anything that he did not cut more reach an audience that lives on it without having to touch the environment I find it complicated.

AdBuzzer's picture
1209 pencils
AdBuzzerFriday, June 10, 2011 - 15:03

the copy may sound bad as such, but considering the target group of this ad and product it's a pretty good work as a whole.

http://adbuzzer.wordpress.com

Pentastic's picture
53 pencils
PentasticSaturday, June 11, 2011 - 02:06

The visual is good, the copy isn't. Job only half done.

Rotzgoht's picture
188 pencils
RotzgohtSaturday, June 11, 2011 - 10:58

Awesome visual. I would assume this is another Ad lost in translation. It might've been "defeat the tree" or something less about deforestation. I hope that's the actual meaning. It looks so freaking awesome, I can't believe that's the actual message. If so, yay AD, boo copywriter.

Tommy G.'s picture
909 pencils
Tommy G.Saturday, June 11, 2011 - 11:44

Pinch me...terrible approach, really.

Embarrassing campaign.

bhuvneshwar.chd's picture
997 pencils
bhuvneshwar.chdMonday, June 13, 2011 - 00:35

art is good copy. . . ?

"If you are irritated by every rub, how will you be polished?"
— Rumi

purshotham's picture
453 pencils
purshothamMonday, June 13, 2011 - 04:46

Right on Target...

Manoma's picture
1105 pencils
ManomaMonday, June 13, 2011 - 05:33

I love... still and again ;-)

mimosainsiva@gmail.com's picture
77 pencils
mimosainsiva@gm...Thursday, June 16, 2011 - 06:27

nice one.. skill s exposed

gpernarella's picture
48 pencils
gpernarellaSunday, June 26, 2011 - 20:42

where's the copywriter moral and ethics? total FAIL!!!

rauliten's picture
222 pencils
raulitenThursday, April 26, 2012 - 17:11

Excellent art direction!!! Terrible copy (With this visual you don't need a copy just the logo)!!

advocate's picture
268 pencils
advocateSaturday, April 28, 2012 - 09:16

no