Stihl Chainsaw: Birds

Only 88 decibels.

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Didier Aerts
Art Director: Alexandra Offe
Account managers: Stéphane Gaillard, Benjamin Merllié, Sylvie Tavares
Photographer: Michelle Lox

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26 comments

lucie123's picture
lucie123
604 pencils

wicked but cute. But wicked. But cute. :)

suresh90's picture
suresh90
620 pencils

Cool visual and concept :)

Tuco's picture
Tuco
283 pencils

Finally an Idea.

Tuco's picture
Tuco
283 pencils

Finally an Idea.

ErickStow's picture
ErickStow
69 pencils

Great concept! I think it would be nice to see more of the chainsaw, though.

Grrrr's picture
Grrrr
1963 pencils

OK, a decaying bough, a chainsaw, eight birds and eighty eight decibels... I would wait for other executions...

sacrilegend's picture
sacrilegend
2089 pencils

Love this.

NicoCiego's picture
NicoCiego
1035 pencils

Great concept. I wish they could have done more versions

alausa's picture
alausa
1420 pencils

I swear, going by some crappy stuff we see with dozens of executions.

This is a cry to the team, please squeeze the last drop out of this before some agency from some continent I decline to mention, does mouthwatering, high budget versions.

DesignDine's picture
DesignDine
1316 pencils

I like it. A lot better than other thousands of rootless works!

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Why's that always less noise makes more noise? Great ad BTW ;)

Love creating ads..

seolmin Park's picture
seolmin Park
16 pencils

cool idea!! and visual!!

michele123's picture
michele123
414 pencils

ah ah ah, love this one !

Rt_solo91's picture
Rt_solo91
119 pencils

i didn't see the chainsaw at first so i really didn't understand it, but this is great

Azad7's picture
Azad7
12 pencils

So am I,haha~~~

kleenex's picture
kleenex
28640 pencils

The birds are going to make more noise than the Chainsaw, great!!!

chamindarathnayake's picture
chamindarathnayake
377 pencils

Super i like....

Chaminda Rathnayake

Nike Diesel's picture
Nike Diesel
13339 pencils

Simple and clever.

giovannicarneiro's picture
giovannicarneiro
62 pencils

In an age where words: ecology, green, are the watchwords and where the product, chainsaw, is already viewed with suspicion, cut the branch where the birds there is at least unsympathetic! Could the concept tratuzir otherwise! I think it was a shot in the foot!

michele123's picture
michele123
414 pencils

this is not for real, this is an ad !
Don't worry, I'm sure no animals were harmed in the making of this ad :-)

ErikV's picture
ErikV
352 pencils

Why are you talking about ecology here ? If you want to talk about ecology, cutting an old branch. Is good for the tree.
This ad is simple and great to me. Love this.

bohemian's picture
bohemian
44 pencils

No noise! we cut trees like a proffesional assasin.

bohemian's picture
bohemian
44 pencils

calm down gentlemen

meistershalis's picture
meistershalis
143 pencils

Spot on!!

Shridevi's picture
Shridevi
184 pencils

Did not understand.

Picky1's picture
Picky1
215 pencils

It's lame. Those birds are not scared by a guy on his platform (or ladder), cutting a branch with a chainsaw, so close to them ? Blind birds, probably. But ok, let's say they're not afraid of the dude. Anyway, I have another problem with this ad :

it is a remake of a Siemens campaign (gold lion at Cannes a few years ago) :
http://www.coloribus.com/focus/collection-of-vacuum-cleaners-creative-...

Replace the 2 chess players by 8 birds and the silent chainsaw by a silent vacuum cleaner and you will get exactly the same campaign.

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