Stihl: Chainsaw

Made for professional loggers, landscapers, homeowners, construction workers, farmers, firefighters. . . and long-winded writers.
What can you expect from the number one selling brand of chain saws worldwide? Start with legendary design, reliable performance and long-lasting value. Plus innovations like reduced-emission engine technology and the toolless Quick Chain Adjuster. Best of all there’s the nationwide network of 8,000 independent STIHL dealers who service what they sell to help you do more—no matter what it is you do for a living.

Advertising Agency: Winsper, Boston, USA
Creative Director: Steve Bautista
Art Directors: Brian Fandetti, Mitch Lunsford
Copywriters: Steve Bautista, Chris Lee
Photographer: Ed James
Retouching: Act Two Um/Stuart Callow
Published: March 2009


TRICKY's picture
3950 pencils

use of media not new but nice AD

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

clairec's picture
256 pencils

Well, I kinda like the art direction of these ads. But I think the copy's pretty boring; perhaps they should take the chainsaw to it instead.

theanc's picture
2781 pencils

This one is better than the rest.


picopalqlea's picture
999 pencils

that would be a good campaign for "saving paper" concept....mmm, save the forest kind a thing....

Guest's picture

are we in the 80's?

DarkSide's picture
1068 pencils

I am amazed by how many people doesnt realize that this gimmick has been used to death

Guest's picture

This gimmick has been done to death, but the bottom line is, it still has major stopping power.

DarkSide's picture
1068 pencils

call me naive, but I still believe that originality is essential in this business.
You just cant be ripping of someonelse´s idea just because still has major stopping power

kai539's picture
244 pencils

done or not, it looked nice

Guest's picture

this great idea was borrowed recently by an Arab agency

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