Stihl: Butter, 1

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Art Director: Matthias May
Photographer: Chris Lewis
Copywriter: Steve Ogilvie
Butter sculptures: Tim Aspinall

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13 comments

palls's picture
palls
164 pencils

its good

"selling is advertisment"

Guest's picture
Guest

Like the idea and simplicity but not sure if I would get these as fast without reading the title first.

chinaski's picture
chinaski
949 pencils

done with a very similar lay out. tool in the upper right corner.

http://adsoftheworld.com/media/print/intertool_concrete_cheeze

Guest's picture
Guest

I'm sorry, I didn't get this. Could someone please explain?

Guest's picture
Guest

STHIL makes tools that can cut through anything (example I beams) as if they were made of butter.

Guest's picture
Guest

Cut something like butter....easy to cut, drill, etc.

Guest's picture
Guest

STHIL makes tools that cut through anything like butter.

Guest's picture
Guest

it is as easier as cut butter

ricklongo's picture
ricklongo
1244 pencils

The butter reference isn't clear. I wish these had been posted without the conventient "butter" titles. Sorry, they don't work.

Emanresu's picture
Emanresu
2150 pencils

I understood the concept without reading the title, but I am wondering if anyone else had thought that Stihl's selling butter/cheese (it's debatable). I found the pairings helpful in understanding the message, but I find the yellow stuff too overpowering. Just my opinion, I am more than likely wrong. :)

Guest's picture
Guest

It needs a line... Otherwise it's just a yellow I beam.

Guest's picture
Guest

Had no idea that was butter. Thought it was a light toned wood.

Gualcor's picture
Gualcor
972 pencils

Yeah, done. First with cheese, now with butter. What next? Yogurt? a cow?

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

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