16 comments

miko1aj's picture
miko1aj
3098 pencils

nice idea, but… if it's so strong that leaves round the globe and return to your possession then why use it? It's more like Sisyphean task. Bravo for Mr.Plumet

ShaniG's picture
ShaniG
17214 pencils

True.

LUke Creativedir's picture
LUke Creativedir

I'M IN DEEP LOVE IN STIHL'S ADS... geee, guys, don't be so "accurate analizators" in the world of metaphor

klug's picture
klug
173 pencils

True. Hyperboles are part of advertising world...
I like this one!

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

i agree it's simply exagerating a benefit to get a point across, however i still think its kinda an old idea.

Mr Hughes's picture
Mr Hughes
386 pencils

Bravo.

chinaski's picture
chinaski
951 pencils

isn't it powerful instead of powerfull?
or is it a witty and dangerous approach?

la mèche's picture
la mèche

Wooo... I don't know...I'v seen things so better for stihl... but quite nice anyay...Perpi loves it

Orion's picture
Orion

Good idea.

Wordnerd's picture
Wordnerd
6660 pencils

this "around the world" stuff looks familiar.. but i don't think the average guy will understand that

Ed Mintone's picture
Ed Mintone
585 pencils

This idea just blew me away.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

A lone leaf in the frozen tundra and/or a desert was more subtle and that much more powerful. I agree with Wordnerd that the average Joe (or even the target Joe) will probably not get it.

moicho's picture
moicho

inspired or copied from windows xp wallpapers. poor.

euclid the greek mathematician's picture
euclid the gree...
98 pencils

It completely contradicted its use. Not visual but not a beautiful concept for consumers to see.

hmmm's picture
hmmm

I can remember one print piece from about three years ago done for either duracell or energizer (one of the 2) which is the same around the world idea. It was a shot of a desert road stretching into the horizon. On the foreground there is a remote conrolled car going down the roade towards the horizon and sneaking up on a little boy with the remote controller (the idea is that the batteries are so powerful that the rc truck has gone all the way around the world just like this stihl ad) The battery ad won something at AP Adfest about 3 years ago.

Considering that these annuals work their way around the wold (sorry no bad joke intended) it's strange that such a respected name like olivier altmann would put his name on this piece.

Also we should consider the inane fact that a leaf blower that blows leaves away so hard that it goes all the way around the globe and then comes back to the same place isn't really a very usefull tool at all. Oh sorry the 1st comment has already said this.

In fact I was trying to look for something else in the ad and for a really silly moment noticed the clouds parting to either side of the blower and thought 'hmmm is there something in there' but no that's just me being silly.

jebus's picture
jebus
478 pencils

Energizer Max from DDB Toronto is the ad you're thinking of.

I'm not crazy about this Stihl one at all; I've seen MUCH better work for this brand lately. The stellar photography is this ad's silver lining and the reason it will probably get into Archive.

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