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Steven Galster

Published/Aired: 
January 2007
Description: 

Every month Ad club Kolkata invites eminent people to talk about creativity to the advertising fraternity. This time it was Steven Galster who's a very successful animal rights campaigner in South East Asia. The challenge was to get the advertising people to the venue although the evening was not about advertising totally. It was a full house and the ad got a few metals too.

Advertising Agency: Bates David Enterprise, Calcutta, India
Creative Director: Anurag Hira
Art Director: Diptansu Roy
Copywriter: Arjun Mukherjee

Comments (19)

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Highest Rated

Guest's picture
Guest

this is identical to the fhm ad which was done earlier.

me thinks's picture
me thinks
Activity Score 722

wish-I-had-done-that feeling.

Beatboxer's picture
Beatboxer
Activity Score 1517

Yep! Pretty cool indeed...
Specially when you open the big one and realize there are no words after all.

Animal feeling.

'In the jungle, the might jungle, the lion sleeps tonight...'

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

WHATS THE CONCEPT?

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It's only an ad.

ivan's picture
ivan

You need to see the high res maybe. Click the image.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Oh I get it now yes cheers.

-----------------------------
It's only an ad.

kre8's picture
kre8
Activity Score 989

cool ad. great cause.
though very similar to work from ogilvy singapore for FHM that just won a silver at one show.

huzyisundead's picture
huzyisundead
Activity Score 107

So which came out first? This one or the FHM?

addyhoch10's picture
addyhoch10
Activity Score 2592

okay i think i got the idea. they put little animal shapes instead of text.
what i don't get is why people brim over with enthusiasm for it.
am i missing something? why does it look like a printed mag article?
help!

spacecadetglow's picture
spacecadetglow
Activity Score 247

the fine print at the bottom reads "a renowned global campaigner for endangered species" thus the animals.

edit: nevermind. i read your comment wrong.

addyhoch10's picture
addyhoch10
Activity Score 2592

haha ok, thanks anyway!

Lorem Ipsum's picture
Lorem Ipsum
Activity Score 49

didn't ogilvy singapore just do well at the shows with a similar idea for fhm?

cp's picture
cp
Activity Score 354

Marvellous!

No fixed abode's picture
No fixed abode
Activity Score 380

I love the 'picked up a few metals' comment. The only time I have heard this used was when the ad had won about one bronze at a local show. This is not bad though - I'm always glad to see someone do something more adventurous than visual-tagline.

Rog's picture
Rog
Activity Score 6082

Yeah, cute, okay.

>>>> That's not an ad. THIS is an ad.

sanju ayyar's picture
sanju ayyar
Activity Score 22

i like it.

Souvik's picture
Souvik
Activity Score 2

This is brilliant. I'm sure it will win many more metals!

elmikel's picture
elmikel
Activity Score 1147

can't help myself but I'm not impressed. It's ok but why all this applause?

scarfinati's picture
scarfinati
Activity Score 843

Yeah it doesnt even work for me because the ad says hear him speak and we get an advertorial with little animal pics. Wouldnt it be: read about him talking about so and so?

seems lazy and forced to me...

Guest's picture
Guest

this is identical to the fhm ad which was done earlier.

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