Stern.de Magazine: Stone Thrower

Updated every second. stern.de

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Directors: Ingo Mueller, Sven Klohk, Jens Theil
Copywriter: Sascha Petersen
Art Director: Alexander Schmid
Postproduction: Pop Postproduktion
Art Buyer: Katrin Gruen
Account Manager: Tina Jappsen
Graphic Designer: Gerwin Schwaeger

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19 comments

tamer samy's picture
tamer samy
683 pencils

awesome idea..

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

hmmm

Glut's picture
Glut
3947 pencils

mmm more like a weak (slow) internet connection to me

tavo's picture
tavo
117 pencils

simple y directo, me gusta.

morse's picture
morse
15972 pencils

Good looking campaign!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

simonds08's picture
simonds08
598 pencils

good thought

Hadrons's picture
Hadrons
5743 pencils

NICE - brilliant idea.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
13389 pencils

Killer campaign. I really like this concept.

kleenex's picture
kleenex
29303 pencils

I do not think the idea sucks, but I do not think it is that great either.

vote4pedro's picture
vote4pedro
4601 pencils

solid idea

thedesignaddict's picture
thedesignaddict
5391 pencils

Very nice work.

NicoCiego's picture
NicoCiego
1035 pencils

Cool Idea but poor execution.
I would have added motion blurs on this to capitalize the swift movement of that "every second".

vote4pedro's picture
vote4pedro
4601 pencils

personally, i like how they did it. the way it reads now is that you get a clear snapshot of what's happening every second. a motion blur might read as you get an unclear picture of a quickly developing story. i still get that it's happening fast from these images because each one shows an action i know to be fast.

simonds08's picture
simonds08
598 pencils

maybe it would be better if they had more than 2 snapshots?

NicoCiego's picture
NicoCiego
1035 pencils

To tell the story better, yes.

Nike Diesel's picture
Nike Diesel
13389 pencils

No need. It's pretty clear together with the copy anyway.

Pombooie's picture
Pombooie
407 pencils

Really love this campaign. Simple and visually engaging. Awesome work guys!

clearsky1989's picture
clearsky1989
429 pencils

Good concept. Bad execution

Emos's picture
Emos
27 pencils

Very good idea,
But there is a nike shoe & a nike sport trousers that make the add too much sponsored

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