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Stone Thrower

Agency: 
Published/Aired: 
December 2011
Description: 

Updated every second. stern.de

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Directors: Ingo Mueller, Sven Klohk, Jens Theil
Copywriter: Sascha Petersen
Art Director: Alexander Schmid
Postproduction: Pop Postproduktion
Art Buyer: Katrin Gruen
Account Manager: Tina Jappsen
Graphic Designer: Gerwin Schwaeger

Comments (19)

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Highest Rated

Emos's picture
Emos
Activity Score 27

Very good idea,
But there is a nike shoe & a nike sport trousers that make the add too much sponsored

tamer samy's picture
tamer samy
Activity Score 681

awesome idea..

TAMER SAMY
www.leapstudios.net

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

hmmm

Glut's picture
Glut
Activity Score 3937

mmm more like a weak (slow) internet connection to me

tavo's picture
tavo
Activity Score 117

simple y directo, me gusta.

morse's picture
morse
Activity Score 17364

Good looking campaign!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

simonds08's picture
simonds08
Activity Score 598

good thought

Hadrons's picture
Hadrons
Activity Score 6017

NICE - brilliant idea.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Killer campaign. I really like this concept.

kleenex's picture
kleenex
Activity Score 43452

I do not think the idea sucks, but I do not think it is that great either.

vote4pedro's picture
vote4pedro
Activity Score 4601

solid idea

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very nice work.

NicoCiego's picture
NicoCiego
Activity Score 1033

Cool Idea but poor execution.
I would have added motion blurs on this to capitalize the swift movement of that "every second".

vote4pedro's picture
vote4pedro
Activity Score 4601

personally, i like how they did it. the way it reads now is that you get a clear snapshot of what's happening every second. a motion blur might read as you get an unclear picture of a quickly developing story. i still get that it's happening fast from these images because each one shows an action i know to be fast.

simonds08's picture
simonds08
Activity Score 598

maybe it would be better if they had more than 2 snapshots?

NicoCiego's picture
NicoCiego
Activity Score 1033

To tell the story better, yes.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

No need. It's pretty clear together with the copy anyway.

Pombooie's picture
Pombooie
Activity Score 407

Really love this campaign. Simple and visually engaging. Awesome work guys!

clearsky1989's picture
clearsky1989
Activity Score 429

Good concept. Bad execution

Emos's picture
Emos
Activity Score 27

Very good idea,
But there is a nike shoe & a nike sport trousers that make the add too much sponsored

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