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16 comments

dadada's picture
dadada
1719 pencils

??

Everybody is creative, be yourself.

San Pateste's picture
San Pateste
139 pencils

queeee?

copycomoelcopi's picture
copycomoelcopi
822 pencils

if you're afraid of your own dog, you need this training school, that's it. not hard to understand, not a great ad neither.

tjb1970's picture
tjb1970
488 pencils

don't think it's that clear. art direction could be a lot better. needs to be clearer that the sign is facing towards a home. with this layout that is not clear. i thought i was looking at a condo or apartment complex, in which case the fence could be dividing units. in which case the sign would simply be in its normal place.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

mama mia is this hard to understand.

avijitpro's picture
avijitpro
18 pencils

Dear Copycomoelcopi,

Please give it some more thought. Ad is clearly conveying that you should beware of the dogs OUTSIDE your own premises.
Those dogs are not trained in the Sterling Dog Training Center. Its not at all hard to understand. Is it buddy? No offence please.

Avijit

tjb1970's picture
tjb1970
488 pencils

huh? an ad for a dog training center is trying to communicate that other people's dogs are untrained, so you should use their services? makes no sense. whatever this ad is trying to convey, it's not doing a good job of it.

puppiepoppy's picture
puppiepoppy
1636 pencils

Ohhh....I GOT IT!!! I got it only after you've explained. I guess the ad has quite a few take-out, hence, different people interpretate it differently. It's not precise or sharp. Sorry to say that.

klaussnow's picture
klaussnow
1677 pencils

Yeah, concept is there, but the art direction is hard to get.

... its already been done...

raverus's picture
raverus
1478 pencils

actually the concept is confusing, so it fails.

hang-the-dj's picture
hang-the-dj
1262 pencils

I love ads that make you think a little before you 'get' them. But I reckon they are better when there is something TO get.

The concept is extremely ambiguous.

Rog's picture
Rog
6094 pencils

Agreed, Hangman.
We see what you're trying to say... but you're not saying the right thing.

>>>> That's not an ad. THIS is an ad.

reddevilgraphics's picture
reddevilgraphics
32 pencils

if the concept is too artistic/ too hard to comprehend by your target market then it will not do what it was meant to do
which is to sell the brand/product or services.
if it doesnt sell, it is not creative.
this is not impressive

Chris's picture
Chris
1987 pencils

photos bad, thinking too hard on this, illedgible logo.
You aint so groovy, groovy.

mrtalented's picture
mrtalented
2175 pencils

nice thought at a glance. but wait! normally the sign should warn the reader of what's the in the fence. does it mean they are afraid of street/stray dogs?

Tanko's picture
Tanko

I should think that the dog is so smart after the training, it it has flipped the sign to fool visitors.

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