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Comments (8)

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Highest Rated

mrtalented's picture
mrtalented
Activity Score 2171

another proof that shows good photo and art direction can't rescue the idea.

Bye's picture
Bye
Activity Score 1464

The line is really awful, it could mean anything. The essence of the visual is nice, but why they've chosen to execute it like this totally escapes me. I'm generally not impressed with most that comes from Italy, can't say why.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

ZZZZZZZZZ ZZZZ ZZZZ ZZZZ ZZ ZZZ ZZ ZZ ZZZ ZZZ Z

postman's picture
postman
Activity Score 951

If it was an ad for climbing equipment, it would make a bit sense.

otto54's picture
otto54
Activity Score 381

I remember something very similar for a dancing school.
Godd photo and artdirection, but where is the idea???

lorem_ipsum's picture
lorem_ipsum
Activity Score 196

I think that is a typical italian problem...
I have seen so much nice art-directed ads from Italy, but they mostly have no good idea...
why is that so?

fersvax's picture
fersvax
Activity Score 1239

Agree. Photographies are excellent, but conceptually, ideas are weak.

FER.

HeadOrange's picture
HeadOrange
Activity Score 12

Is it a refence to "Le Parkour"? That would be my first guess.

I agree with Lorem, nice art-direction poor concept overall.

mrtalented's picture
mrtalented
Activity Score 2171

another proof that shows good photo and art direction can't rescue the idea.

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