Stepping Stone: Mothers

I'm proud of my tramp, raising two kids on her own.
Sex workers are daughters too.

Advertising Agency: Extreme Group, Halifax, Canada
Creative Directors: Shawn King, Anthony Taaffe
Art Director: Jeff Simpson
Copywriter: Jeff MacKay
Photographer: James Ingram
Published: December 2010

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krautland's picture
3204 pencils

wow. just wow.

luispiter's picture
2756 pencils

what is the concept?

elyoshiro's picture
545 pencils

The copy is wrong

TiltedChairCreative's picture
513 pencils

Perhaps our perception of prostitution—or perhaps any "sex work"—here in America is a little different, but I don't think we have anything like Stepping Stone. It's almost like they're lauding prostitution.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

" WTF ! your description said you were an Asian school girl"

CuriousPencil's picture
4227 pencils


Ads.chinaSMACK's picture
271 pencils

I don't get what their trying to say...

Advertising @ chinaSMACK

justinrwright's picture
7 pencils

Um, neither do I.

Billoughsby's picture
5091 pencils

Speaking of prostitution, who pays for this kind of advertising?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

MidasTouch's picture
1024 pencils

lol! Sex workers are advertisers too ;>

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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